1. Disruption charter: Please add name for disruption

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Presentation transcript:

1. Disruption charter: Please add name for disruption Disruption overview: To be developed till …. 1. Disruption charter: Please add name for disruption Developed by (Team) … As-is state: Key issues, players, “forces”. e.g. underlying emo- tions, commit- ments or interests … Expected deve- lopments over time: Trigger points, system dynamics (sup- porting and hin- dering factors, potential surpri- ses), likelihood …

Disruption detailing: To be developed till …. 2. Disruption charter Expected impacts on Society Oneself Specific (types of) companies Specific (types of) asset classes and their valuation … Business opportunities based on the disruption (for established companies, for start ups, …) …

3. Business model overview Business model: To be developed till …. 3. Business model overview 8. Key partners 7. Key activities 2. Value propositions 4. Customer relationships 1. Customer segments … 6. Key resources 3. Sales channels 9. Cost structure 5. Revenue streams

4. Marketing planning (explanation) Marketing planning: To be developed till …. 4. Marketing planning (explanation) Market (segments) understanding: existing pain and budget or: missionary selling Customer understanding: insights at typical customers care for customer’s daily life Competitive understanding: strengths/weaknesses existing/possible substitutes Business understanding: Know the rules Break the rules? identify new “blue oceans” Target group(s): customer (groups) who really appreciate the new market offering Differentiation: value for money: clearly stated “Value Propositions“ customer segmentation ex post Positioning: communication of the “Value Propositions“ build emotional brand + + Marketing dialog Sales conversion (new customer acquisition) Post-sales (old customer acquisition) user experience early customers/references “faces“(not: monitors) pricing sales channels key selling arguments upsell, cross-sell loyalty: re-order and recommendations Business processes, e.g. sales process, business opportunity analysis etc.

Marketing planning: To be developed till …. Market (segments) understanding: The rules: Customer understanding: Competitive understanding: Break the rules? Target group(s): Differentiation: Positioning: + + Marketing dialog Sales conversion (new customer acquisition) Post-sales (old customer acquisition)

5. Controlling elements (explanation) Marketing planning: To be developed till …. 5. Controlling elements (explanation) indicators control time frame six indicators for healthy corporate development: strategic management substitutes new technical solutions close to customer problem future potential for success market position innovations employer attractiveness productivity liquidity profitability 2 3 cost position market position current potential for success 4 1 operative management balance sheet returns and costs financial success 6 income statement returns and expenses liquidity 5 today future

Marketing planning: To be developed till …. 5. Controlling elements indicators control time frame six indicators for healthy corporate development: strategic management market position innovations employer attractiveness productivity liquidity profitability operative management today future