Mason Soiza Website Recommendations Setting up a Google friendly site Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

Give your visitors what they are looking for High quality content on your pages, especially on your home page. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Write accurate content that describes your topic The more useful your page is, the more visitors you will attract. Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

Make sure other sites link to yours Links help Google crawlers find your site. They will give more visibility to your site. Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Beware: Only natural links are useful for the indexing and ranking of your site. Keep in mind that Google’s algorithms can distinguish natural links from unnatural links.  Daily Google crawling rates Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

Make your site easily accessible Build your site with a logical link structure.   Every page should be reachable from at least one static text link. Provide a sitemap file with links that point to the important pages on your site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page). A little tip: Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would.  Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

Ways to help Google find your site Submit it to Google at http://www.google.com/submityour content/. Submit a Sitemap using Google Search Console. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages. Make sure that any sites that should know about your pages are aware your site is online. Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

Mason Soiza tips: Top things to avoid Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages.  Don't feel obligated to purchase a search engine optimization service. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines.  Don't use images to display important names, content, or links. Google can’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML. Don't create multiple copies of a page under different URLs. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page.  Mason Soiza | Making your website Google friendly | Mason Soiza© 2018

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