ECT 455 E-Commerce Web Site Engineering

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Presentation transcript:

ECT 455 E-Commerce Web Site Engineering Lecture 1 Introduction 11/19/2018 ECT 455 Susy Chan Ph.D.

Web Site Engineering Process Project Team Formation Agenda Course Overview MS/ECT 2007 Curriculum Web Site Engineering Process Project Team Formation Internet and E-Commerce Trends E-Commerce and EC Value Chain 11/19/2018 ECT 455 Susy Chan Ph.D.

1. Course Overview Syllabus Assignments and requirements Textbooks Team projects Discussion forum & market news ECT server accounts 11/19/2018 ECT 455 Susy Chan Ph.D.

Server Accounts ECTWEB: ASP, PHP and PERL accounts running in IIS 5.0 application isolation mode ECTWEB2: ASP.NET 2.0 accounts running in IIS 6.0 Application Pools Individual accounts on both ECTWEB and ECTWEB2; you need to activate your accounts first before accessing it. 11/19/2018 ECT 455 Susy Chan Ph.D.

Access Your Account Activate your account first. Visit https://accountactivate.cti.depaul.edu ECT Documentation Wiki : http://blogs.cti.depaul.edu/ectwiki/Wiki%20Pages/Home.aspx ECT Blog: http://blogs.cti.depaul.edu/ectinfo/default.aspx 11/19/2018 ECT 455 Susy Chan Ph.D.

Project Team Accounts Project team accounts are on ECTWEB2; no need to activate the accounts. If your team needs an ECTWEB account, submit a request by email to me. ftp://ectweb2.cs.depaul.edu Login User ID: CSTCIS\silver25 (example) Password URL http://ectweb2.cs.depaul.edu/silver24/... 11/19/2018 ECT 455 Susy Chan Ph.D.

SQL Server Accounts A tutorial has been posted with information on how to use your ECT SQL Server account to host the ASP.NET Membership databases. This is only available for students with accounts on ECTWEB2. Tutorial can be found here : http://blogs.cti.depaul.edu/ectwiki/Wiki%20Pages/Configuring%20your%20SQL%20Server%20Account%20for%20the%20ASP.NET%202.0%20the%20Membership%20Provider.aspx 11/19/2018 ECT 455 Susy Chan Ph.D.

2. Competency Modules for MS/ECT 2007 Capstone IT Planning & Strategies IT Architecture Design Global Systems & Strategies Legal & Social Issues Level III Level II Database II Information Assurance & Security Enterprise Systems Integration Project Management Wireless & Mobile Applications Knowledge Management Advanced Internet Tech. Level I Database I Application Development Data Mining & Analytics Network Design E-Business Systems HCI Methods Software Engineering Internet Application Development CSC 449 Database Technology ECT425 Technical Fundamentals Of Dist. IS SE 430 Object-Oriented Modeling Foundation Phase ECT 455 EC Web Site Engineering Required Electives (5) Prerequisite Phase CSC 211 Java I CSC 212 Java II SE 325 Software Engineering CSC 383 Data Structure & Algorithms ECT 310 Internet App. Dev.t 11/19/2018 ECT 455 Susy Chan Ph.D.

e-Business Systems Competency *ECT 455 E-Commerce Web Site Engineering *ECT 480 Intranets and Portals *ECT 481 Internet Supply Chain Management *ECT 582 Secure Electronic Commerce ECT 586 Customer Relationship Management Technologies *ECT 589 E-Commerce Technology Capstone At least 4 courses to fulfill a competency * required for ECT majors 11/19/2018 ECT 455 Susy Chan Ph.D.

Design/Development Oriented dd1. Application Development dd2. Software Engineering **dd3. e-Business Systems dd4. HCI Methods dd5. Enterprise Systems Integration Data Oriented do1. Database Design I do2. Database Design II do3. Data Mining & Analytics do4. Knowledge Management IT Management Oriented mn1. IT Project Management I mn2. IT Project Management II mn3. IT Planning & Global Strategies mn4. Legal & Social Issues mn5. IT Regulatory Compliance Internet Oriented **in1. Internet Application Development in2. Wireless/Mobile Applications Infrastructure Oriented if1. Network Design if2. Information Assurance & Security Design if3. IT Architecture Design 11/19/2018 ECT 455 Susy Chan Ph.D.

3. Web Site Engineering Process Strategy phase--conceptual development & feasibility Requirement analysis Detailed design: information, program, structure, navigation and graphic design Production, usability testing, and prototype Testing and Implementation Promotion and evaluation Shorter SDLC, iterative process Collaborative process USER-CENTERED Development Process 11/19/2018 ECT 455 Susy Chan Ph.D.

Team Project Deliverables A: Team Organization Statement B: Business Case Statement C: Requirement Analysis and Specifications Site structure chart and transaction process flow D: Detailed Design Detailed content, interface design, design layouts, revised site structure chart, Low-Fi prototyping, db E: Technical and Budget Feasibility Report F: Project Prototype & Presentation G: Final Documentation Gallery of Student Projects 11/19/2018 ECT 455 Susy Chan Ph.D.

4. Project Team Issues Balanced Skill sets -- project management, analysis, design, programming, DB, ASP (or ASP.NET), graphics, usability Project Leadership -- designated and roving leadership, consensus vs. dominance; followership Diversity -- majors, cultural, perspectives Real Clients? challenges and opportunities; realistic cases built on real clients; Dr. Chan’s expectation vs. client’s expectation Ownership vs. Project Management – project owner should not be project manager 11/19/2018 ECT 455 Susy Chan Ph.D.

A Web Development Team Client Account Team Strategy/ Consultancy Internal/external Account Team Strategy/ Consultancy Maintenance, adm, monitoring, & updating Webmaster 11/19/2018 ECT 455 Susy Chan Ph.D.

More Project Team Issues Time Management -- meetings, virtual collaboration (discussion forums); commitment Timelines – Don’t fall behind. Deliverables – posting on ectweb2 course server Feedback –from potential users, from Dr. Chan COMMITMENT-- Don’t let your team members carry you. Sign mutual expectation agreement. Intervention – Joining other teams? Problematic team dynamics? “ 11/19/2018 ECT 455 Susy Chan Ph.D.

More Project Team Issues DL Teams How to form a DL team? Communication issues? Discussion Forum and online chat Virtual team work? Strong team lead Full commitment to roles and responsibilities by everyone on the team Meeting with me? When intervention is called for? Loop Campus Teams – two meetings with me Presentation time? In class on week #11 DL teams can present in class or schedule separate presentations 11/19/2018 ECT 455 Susy Chan Ph.D.

A Quick Poll What was your most recent online purchase? What types of products or services do you like to buy online? Why do you enjoy shopping online? What are your favorite shopping sites? How loyal are you to any specific sites? How do these sites attract your repeat visits? If a website has a store location, which channel do you prefer to use? The store or the website? Why? 11/19/2018 ECT 455 Susy Chan Ph.D.

5. Internet and e-Commerce Trends Growth of the Internet Dot com bust begins 11/19/2018 ECT 455 Susy Chan Ph.D.

11/19/2018 ECT 455 Susy Chan Ph.D.

Share of Americans Online by Age Source: Pew Internet & American Life Project, Dec. 2005 11/19/2018 ECT 455 Susy Chan Ph.D.

Source: Pew Internet & American Life Project, 2006 11/19/2018 ECT 455 Susy Chan Ph.D.

11/19/2018 ECT 455 Susy Chan Ph.D.

US eCommerce: The First Five Years 1997 to 2002: explosive growth Spurred by consumers and VC support for dot-come and traditional retailer, a raging economy Online shopping households grew from 5m to 36.5m; online sales from $2.4b to 72.1b Consumers continued shopping online for convenience, selection, and deals, especially travel, consumer electronics, and PCs CAGR of 97% Source: Forrester Research 11/19/2018 ECT 455 Susy Chan Ph.D.

US eCommerce: The Next Five Years 2002 to 2007: consistent, rapid growth By 2007, households shopping online will increase by 26.4 m and grow to 63m, or 2/3 of all US households Sales will grow from $72.1b in 2002 to $217.8b in 2007 CAGR of 25%; 8% of total retail sales Source: Forrester Research 11/19/2018 ECT 455 Susy Chan Ph.D.

U.S. E-Commerce 2004-2010 More than double over the next six years, reaching $316 billion by 2010, account for 12% of total retail sales in 2010 Most online categories will grow between 10% and 20% compound annual growth rate (CAGR) during the period. New categories: tools, hardware, flowers, and garden supplies Improvement in multichannel efforts, customer service, and fulfillment. The number of new households shopping online will increase between 2007-2009 when half of US households will have broadband at home. Increased 1:1 marketing efforts to find new customers—blogs, chat rooms, and message boards Source: Forrester Research, August 23, 2004 11/19/2018 ECT 455 Susy Chan Ph.D.

Web 2.0 “What is Web 2.0: Design patterns and business models for the next generation of software” www.oreillynet.com/lpt/a/6228 The emerging generation of Internet applications and businesses that form the “participatory web” – blogs, wikis, social networking, podcasts – utilizing collective intelligence, providing network-enabled interactive services, giving users control over their own data User-centric online activities A core set of principles and practices Source: riding the waves of “web 2.0” -- Pew Internet project 2006 11/19/2018 ECT 455 Susy Chan Ph.D.

11/19/2018 ECT 455 Susy Chan Ph.D.

Web 2.0 Applications Level-3 applications, the most "Web 2.0", which could only exist on the Internet, deriving their power from the human connections and network effects Web 2.0 makes possible, and growing in effectiveness the more people use them. O'Reilly gives as examples: eBay, craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and Adsense. Source: wikipedia 11/19/2018 ECT 455 Susy Chan Ph.D.

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6. Types of E-Commerce Business-to-Consumer (B2C): Internet Purchasing, knowledge, entertainment, other Intra-Organizational: Intranets (B2E) Business intelligence, enterprise portal, workgroup communications, corporate digital library, sales force productivity, workflow, datawarehousing Business-to-Business (B2B): Extranets Supply chain management, Customer relationship Mgt; exchange Consumer-to-Consumer (C2C) Peer-to-Peer (P2P) 11/19/2018 ECT 455 Susy Chan Ph.D.

eCommerce Will Penetrate Business and Consumer Markets 11/19/2018 ECT 455 Susy Chan Ph.D.

The e-Commerce Value Chain Get and keep customer interest Turn interest into orders Service customers Manage orders Attract Interact Act React Catalog Sales static dynamic Advertising Marketing channels media Order capture Payment Fulfillment goods Customer service Order tracking 11/19/2018 ECT 455 Susy Chan Ph.D.

Next Week Review reading assignments. Visit Amazon.com and google.com to analyze their application of e-commerce value chain. Select sites for Website Analysis. Activate your own ectweb or ectweb2 account. Get the group project account from instructor (schan@cti.depaul.edu). Sign up for COL Discussion Forum. Deliverable A (by email with the URL) to instructor Market News 11/19/2018 ECT 455 Susy Chan Ph.D.