Making Social Media Work for Recruitment

Using Social Media to Market Your Unit

Search….

Why is Google Important to you… and Scouting? Google has 67.5% of the US search market… …and a whopping 87.1% of the mobile search.  93% of all buying decisions start with an online search.  

Being top in search matters because…. #1 position gets an average share of 32.5% of the traffic #2 position drops to 17.6% #3….drops to 11.4% Being first in search is important!

Find ____________________Near Me

It’s about your phone and the map…. I did a search in the Dallas - Ft Worth market…. Here’s what came up…

Another council that hasn’t claimed and updated their pin vs. Kia Kima….

How to use search advertising on Google.

I created a Google Log-In I claimed my pin and I created my own camp…..

Define your target….

Defining your business offering….

Create an ad. Google does most of the work for you…

Set your budget. Remember – It’s search, so you only pay when people click on the ad.

Facebook buy…

Make sure your page is set up as an organization – not a personal page Make sure your page is set up as an organization – not a personal page. An organizational page offers lots of benefits. Calendars, communications and the ability to promote or boost content. This means you can reach a lot more people.

How do I boost on Facebook?

I created a facebook page

Here’s an event I created at my ‘fictional’ camp…. At my house Here’s an event I created at my ‘fictional’ camp…. At my house. Please don’t show up….

I uploaded a photo and some copy for the ad and Facebook does the rest.

Here’s an event I created at my ‘fictional’ camp…. At my house Here’s an event I created at my ‘fictional’ camp…. At my house. Please don’t show up….

I choose my target audience and geographic area.

I can choose a 1, 7 or 14 day run. Increasing my budget increases my estimated people reached. It’s simple.