Survey Design Steps in Conducting a survey

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Presentation transcript:

Survey Design Steps in Conducting a survey STAT 472 Survey Design Steps in Conducting a survey

Steps in Conducting a survey There are two basic steps for conducting a survey Design and Planning Data Collection

Design and planning phase (1) Decide on type of survey (e.g., mail, telephone interview, etc); Type of respondent , and population (2) Develop the survey instrument/ questionnaire - Write questions to measure variables - Decide on respondent categories - Organize question sequences - Design questionnaire layout

(3) Plan System for recoding answers (4) Pilot test the instrument and train interviewers if necessary (5) Draw the sample: - Define target population - Decide on type of sample - Develop sampling Frame - Decide on Sample size - Select Sample

Phase.2: Data Collection Locate and contact the respondents Make introductory statements or provide instructions Ask questions and recode answers Thank respondent and continue to next respondent End data collection and organize data