横店东磁DMEGC 横店集团成员企业 A Member of HENGDIAN Group

Introduction Founded in 1993 2,000 + employees 350 million capacity Global largest production base Professional Haptic & vibration devices vendor Founded in 1993 2,000 + employees 350 million capacity Major customers of Electro-Mechanics Division

Total shippment of vibration motor in 2016 Global Market Total shippment of vibration motor in 2016 Top6 Cell Phone Vendors Based on Market Share DEMGC's share in Top6 Cell Phone Vendors 12.9% 9.1% 6.1% 5.2% Samsung Apple Huawei OPPO VIVO LG 5.3% 22.3% 0% 71.4% 29% 50% 21.8%

Haptic & Vibration devices Eccentric Rotating Mass(ERM) Cylinder vibration motor Coin vibration motor Linear Resonance Actuator(LRA)  Z axis linear vibration motor X axis linear vibration motor first generation second generation

Wireless charging devices Inductance component of receiver(RX)   Wireless charging transmitter(TX)

Application consumer electronics Phone Watch Pad / PC wearable device mobile device Band Haptics Mouse VR Printer industrial equipment Game equipment ATM Handle Game stick

Haptic feedback is the best choice of automotive HMI Automotive haptic feedback we are sure the intelligent trend is on the way Haptic feedback is the best choice of automotive HMI e.g. Cadillac XTS There's no button or switch on central console. All functions are integrated on the touch screen/panel, generating pulsed vibration feedback when sliding or touching

sharp response & various haptics Advantage sharp response & various haptics Acceleration/g LRA ERM Response of LRA & ERM Haptics effects Features : ERM : sharp response , sensitive feedback LRA : no friction or damping, better reliability and durability alterable amplitude, frequency and pulse interval Benefits : simulate touch feedback and edit haptic effects

Automotive warning function motor inside lane departure, lane keeping, driver drowsiness warning, overspeed alerting e.g. Daimler C260L/GLE warn the driver by steering wheel pulsed vibrating 1.5s when lane departure

smaller size & better vibration Advantage smaller size & better vibration Diamler C260L original motor occupy more space and vibrate weakly LM2080 On 100_gram Load Acceleration/g Size/mm LM2080 8.0 Φ20*8 Features : smaller size, occupy less space and provide better vibration Benefits : better warning function lower cost easy installation (double-sided adhesive,clip or bolt)

Automotive switch feedback traditional switch new generation switch New generation switch module Traditional switch is complicated and has many parts. Touch panel & vibration motor replace traditional switch, but keep mechanical sense of switch feedback

Advantage keep mechanical sense switch push switch release Features : instant startup/braking generates large torque and vibration feedback Benefits : simulate mechanical sense of switch feedback

Integration adhesive+bracket

Integration screws

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