ROADMAP Plan Measure Exposure Evaluate

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Presentation transcript:

ROADMAP Plan Measure Exposure Evaluate Consumer-centric usage across all media by time for any target Unduplicated reach & frequency across media Cross-media content and ad ratings Understand KPI’s of cross-platform campaigns and impact of each media

ROADMAP: ACCOMPLISHMENTS Plan Measure Exposure Evaluate Pilot Test RealityMine TouchPoints Whitepaper Data Quality of Segments Single Source Pilots comScore, Arbitron, RealityMine& TiVo Hybrid Pilot comScore’s X-Media Open ID Standard EIDR and Ad-ID Single Source Pilot: Symphony Advanced Media Whitepapers: Data Matching & Identity; Cross- Media ROI

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