Group #7: Bryce Rieckers, Emily Bloom, Hillary Lawrence, Phil Meyers, & William Seamans

Introduction Location: Vancouver, Washington About Off Grid Motors: Brand new electric car company Identified need for family- friendly, all-terrain electric vehicle Target Market: Middle-Class Families

Objectives Provide an electric car that: Middle-class families can afford comfortably Performs well when introduced to any type of terrain and climate Reduces an individual or family’s carbon footprint Possesses a style that is appealing to all potential buyers The company will work to create safe, reliable cars that employees and customers are proud and excited to own.

Porter’s Five Forces Model Industry Rivals: Tesla, Hybrids, Fisker, Fiat Largest Threat: Name brand, trusted companies and products New Market Entrants: Lucid Motors Substitutes: Hybrids Suppliers: Companies that Produce Unique Electric Car Components Strongest Bargaining Power: Reliance on suppliers to create batteries and other unique components of electric cars Customers: Middle-Upper Class Families Primarily Middle-Class Families

Porter’s Four Competitive Strategies Off Grid Motors’ main focus is Industry-Wide Product Differentiation: 100% Electric Family-sized SUV AWD--Performs well when introduced to any type of terrain or when faced with any weather scenario Style that appeals to all Secondary Focus: Cost and Selling Price Off Grid Motors wants to produce vehicles that almost any middle-class family can afford comfortably Cheaper than other companies like Tesla Provides more driving capabilities AWD, off-road, snow driving, etc

Value Chain Inbound Logistics: Cut costs by contracting with supplier Technological development Sales and Marketing: Target new market Industry-wide differentiation Customer Service: Customer warranty 24 hour roadside service Free 3 year maintenance

Using IT in the Solution Database Management System (DBMS): Microsoft Access Most easily accessible and cost efficient program Used to: Collect and organize customer information Keep track of the cars makes, models, and parts/accessories Generate reports and queries to pull information Information Systems: Implement safeguards Create and enforce Social Media and Data Administration Policies

Using IT in the Solution Social Media Information System (SMIS): Improve product recognition Interact with and keep customers in the know Facebook, Instagram, Youtube Spotlight actual customers and their experiences Creation of Website Compatible Navigation keys Simplistic

Managerial & Organizational Impact Large emphasis on Collaboration Strong leadership In depth knowledge and experience of Car and Electric Vehicle Industry Organization Motivated employees Well trained employees Able to adjust to changing market and new technical innovations

Conclusion Off Grid Motors will push the boundaries of the electric car industry Making all terrain electric powered vehicles Family friendly and economical Reducing the carbon footprint of all customers

Mission Statement This is our World and we need to protect what we have. At Off Grid Motors we want to provide you with a long lasting vehicle that not only suits any lifestyle, but allows you to take that lifestyle anywhere you want in style. Leave that cloud of emissions in the dust as you takeoff down back roads, and up mountains. Feel welcomed by this planet as you go racing through the white capped cascades or through the heat of the sonoran desert. No matter what your style is or wherever you are going, let us take you off the grid.