PineTree Country Club PR

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Presentation transcript:

PineTree Country Club PR Tabitha Moore & Chyna Hester

Competitive Analysis Decrease in tennis player membership Not as popular with other sports Neighborhoods Issue- How to bring more members to the club?

Solutions Take out the Tennis Courts Press Release Host an Event

Event Melanie Oudin

Target Market Men and women between the ages of 25- 65 Live in Cobb Athletic Families Upper Middle Class

Media & Promotional Activities

Organizational Chart Jim Corrigan Oversee all functions of the event Wendy Gay Promotions director Rob Williams Finding the employees for event David Brower Food and Beverage Manager

Evaluations Estimated impact on population: More tennis players More tennis based events Increase knowledge about tennis Goals: Increase membership by 10% Increase usage of tennis courts by 15%

Recommendations Every year repeat of the event Brings a type of “brand loyalty” to the event Bring in popular tennis players for slow down membership