Hospitality and Tourism 110 Tourism Guests and Hosts

Guests and Hosts Guest – outside visitors who have come to be entertained by the people of a community or region Host – individuals, communities, or regions who entertain the visiting guests

Guests Grouped three ways: By their motivators (business or pleasure) By their demographics (age, occupation, education, income level, marital status) By their psychographics (personality, behaviours, likes and dislikes)

Business Guest Guest has few choices of where, when, how, and how long to travel. Fill about 35% of all airline seats. Reasons for travelling: Meetings Conventions Consulting Sales Physical functions

Business Guest Frequent business traveller Luxury business traveller Stay repeatedly in the same hotel Offered specialized service such as instant check-in Staff encouraged to remember names of guests Luxury business traveller Not concerned with cost Consider service attitude important

Business Guest Female business traveller Concerned with safety issues Likely to ask for room service rather than venture out International business traveller Travel in this segment is down due to higher costs, fear of terrorism More use of internet conferencing

Pleasure Guest Discretionary time – time away from work and other obligations Discretionary income – money people may spend as they please. Family life stage – person’s position in his or her life People in the young single and empty nest stages have more discretionary income

Demographics Travellers are generally more educated than average. Represent white-collar worker more than blue-collar

Psychographics – Stanley Plog Allocentric – risk taker. Prefers to go where no foot has gone before Willing to go without normal conveniences to gain a fuller travel experience First to try a new travel destination

Psychographics – Stanley Plog Psychocentric – “armchair travellers” Reluctant to travel Prefer places that feel like home Travel to places with the same language, food, mode of travel Good repeat customers

Psychographics – Stanley Plog Midcentrics – travel to break routine Enjoy a change of pace Choose vacations that allows them to have the basic comforts of life

Barriers to Travel Cost Lack of time Accessibility or Distance Health and Disabilities Travel Tastes and Experiences Education Age Fear

Hosts When you go somewhere, how do you like to be treated? How do you want to view your physical environment? Tourism Illiteracy – often occurs due to lack of understanding of the benefits of tourism

Ethics Morals – ability to make a distinction between right and wrong conduct Ethics – a system or code of morals of a particular person, religion, culture, group or profession Many businesses now have a code of ethics – beliefs on how the business should operate and on proper treatment of guests and employees