Ad: Ethos/credibility: Pathos/emotion Logos/logic:

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Presentation transcript:

Ad: Ethos/credibility: Pathos/emotion Logos/logic:

Ad: Milk Ethos/credibility: celebrity; she’s in good shape Pathos/emotion: “teens who choose it tend to be leaner” Logos/logic: “protein helps build muscle”

Ad: Marlboro Ethos: Marlboro logo Pathos: tough, “cool” looking man Logos/logic:

Ad: Nike Ethos: Nike logo; famous athlete Pathos: “Just Do It,” intense look Logos:

Ad: Armstrong Tires Ethos: they seem knowledgeable Pathos: “can save your life” Logos: lots of facts about the tires

Ad: Ethos Water Ethos: celebrity Pathos: “make a difference,” picture of kids Logos: “money goes to help children”

Ad: ipod Ethos: Apple logo Pathos: picture of girl dancing Logos: “holds 5,000 songs” “works with Mac or PC”