Big Data Analytics: Visualizing the Future in the Aftermarket Justin O. Holman, Ph.D. September 21, 2015 www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Agenda What is Analytics? What is Big Data? What does the Future hold? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
What is Analytics? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics is a Hot Topic Google Analytics = Web Traffic Reports www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics is a Hot Topic IBM analytics for connected cars www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics is a Hot Topic www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics is a Hot Topic In Sports and in the Movies www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
So, what is Analytics? Web traffic tracking system? Dashboard? Reporting tool? Buzzword? Temporary Craze? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Defined Analytics is a set of data analysis categories www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Data Analysis Categories Descriptive Exploratory Inferential Experimental Predictive Prescriptive www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive > Exploratory Inferential Experimental Predictive Prescriptive Reporting Summarizing Measuring www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive Exploratory > Inferential Experimental Predictive Prescriptive Looking for ... Patterns Opportunities Vulnerabilities Relationships www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive Exploratory Inferential > Experimental Predictive Prescriptive Estimate population parameters based on sample statistics Surveys Customer Loyalty Program www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive Exploratory Inferential Experimental > Predictive Prescriptive Testing for ... Significance Confidence Level Quality Control www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive Exploratory Inferential Experimental Predictive > Prescriptive Forecasting Simulation www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Analytics Categories Descriptive Exploratory Inferential Experimental Predictive Prescriptive > Optimization www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Aftermarket Applications Descriptive - Category Management Metrics Exploratory - Visualization of VIO Inferential - Consumer Surveys Experimental - Quality Control testing Predictive - Repair/Demand Forecasting Prescriptive - Inventory Optimization www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
What is Big Data? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Big Data: In the news www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Volume Velocity Variety Take #1: Lots of Data Fills up your servers, crashes hard drives, difficult to manage Volume Sensor collection, streaming data, Twitter feed: coming at you fast Velocity Numerical, Graphical, Social Media, Text. Etc Variety Sources: Gartner, IBM, Opex Analytics www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Take #2: Overwhelming In his book, Bill Franks defines Big Data as an amount of data that overwhelms existing systems This definition recognizes new technology will be developed, but data volume will continue to grow. www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Take #3: Buzzword www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Big Data = Too Much for Excel My Take: Big Data = Too Much for Excel Relational Databases. Not flat files! Programming & SQL. Not V-Lookups! Data Scientists. Not Excel Jockeys! www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Aftermarket Impact Opportunities for Competitive Advantage: Change IT culture From gatekeepers To innovators Investment in Personnel From Server/PC Technicians To Data Scientists Migrate to the cloud Outsource your data farm Safer, more accessible in the cloud www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
What does the Future hold? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Big Data Analytics Outlook Data Volume will continue to grow Computing Power will continue to improve Software will improve also, but lag behind Cloud Migration will accelerate Excel use will slowly decrease Data Visualization will grow in importance www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Big Data Analytics Focus Data Volume will continue to grow Computing Power will continue to improve Software will improve also, but lag behind Cloud Migration will accelerate Excel use will slowly decrease Data Visualization will grow in importance www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Why Visualization? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Why Visualization? Patterns Participation www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
John Snow: Broad Street cholera outbreak of 1854 Map of cholera cases helped identify the water source Pattern was only detectable with a map Would Dr. Snow have found the source with a spreadsheet? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
John Snow: Broad Street cholera outbreak of 1854 www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Businesses try to find the source of problems with spreadsheets www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
See any patterns here? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Would the US Military plan for war with spreadsheets? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Could the US Military collaborate effectively with spreadsheets? www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The table map allows everyone to participate in the decision process www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The power of visualization: an example Participants: Branch Management Finance Team CEO Problem: Strong revenue but low profit margins www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The power of visualization: an example Finance Presentation Revenue and Profit by branch location Lots of acronyms like EBITDA, IRR Rows and Rows of data in Excel www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The projector looked like this: no patterns www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The power of visualization: participation Limited Progress CEO can see Branch Managers are frustrated But they’re not participating CEO wants input from boots on the ground But they don’t speak finance The meeting moves on to analysis of outbound delivery and transportation costs... www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Another Example www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Another Example www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The power of visualization: participation Lively Discussion Clearly branches delivering all over the market, in Atlanta traffic. Branch Managers now on their feet. Pointing at the screen Participating the analysis www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
The power of visualization: seeing is believing Problem Identified New compensation program rewarded revenue growth, not profit Branch Managers had no incentive to share delivery responsibility. CEO marching orders: Branch Managers to coordinate delivery Finance to revamp compensation program www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Wrap Up Analytics: Ask “what type” of data analysis? Big Data: Too big for Excel Future: More data, more analysis, more pressure to compete using analytics Visualization: Why? Patterns and Participation www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.
Thank you! Email: justin.holman@aftermarketanalytics.com Twitter: @justinholman Phone/Text: (719) 582-6555 Blog: justinholman.com www.aftermarketanalytics.com Copyright © 2015 TerraSeer, Inc. All rights reserved.