Instagram Marketing 101

Introduction

Who Am I? Toni Coleman Brown Founder, The Network for Women in Business

Rome, Florence, Pisa, Tuscany, Naples Accomplishments South of France, Rome, Florence, Pisa, Tuscany, Naples

Objectives

Objectives What’s so special about Instagram? Why you should market on Instagram? How to Market on Instagram How to Generate Leads on Instagram How to Convert Your Leads on Instagram How to Know If You’re Winning What’s Next?

What’s so special about Instagram?

What’s so special about Instagram? Also owned by Facebook! From www.omnicoreagency.com

What’s so special about Instagram? From www.omnicoreagency.com

Why Market on Instagram?

It’s the Future of Social Brands are being discovered on Instagram! Instagram is a visual extension on brands. Instagram has 50x’s more engagement than FB. Quote from NewsCred Insights

Setting Up Your Business Profile for Maximum Success on Instagram

First Things First…Set Up Your Business Profile Photos from Social Media Examiner.com

You’re All Set Up Now What?

Use the Right #Hashtags Use the Right Filters – Normal Build a Specific Audience of Followers Use the Right #Hashtags Use the Right Filters – Normal Grab your Competitors Followers Use Apps (Instaclean, Cleaner, etc. Crowdfire)

Next Decide What You What To Accomplish on Instagram What do you want to do? Increase sales (Drive traffic to a site, cart) Generate leads (Drive traffic to a site, page, web form) Converting Leads (Drive traffic to a site, cart, web form)

How do you get started marketing on Instagram?

Instagram Marketing & Conversion Tips Start with a goal (drive traffic to an offer), a posting strategy and content plan Use Images/Video (Instagram Live) Use Brand Specific Hashtags #SBBC2017 or Trending Hashtags Again Use Emoji’s in your CTA’s(Click the link above) Make purchasing easy using Instagram seller tools like https://have2have.it/ https://inselly.com/ http://new.soldsie.com/how-it-works/ Connect/Partner with other Influencers Compelling Storytelling Paid (Sponsored)Ads

What makes a site convert… Catchy Headlines Not too many choices Specific Calls-to-Action (e.g. “Get This Now!) Use the word “I” in your Buy Buttons (e.g. “I Want This Now”) Not too fancy, Pop-up Boxes Testimonials Social Proof via images (Pic of leads Inbox, Sales) Urgency (Limited Time Offers) Pricing ends in 5, 7 or 9 Copy of Offer Clearly Solves a Specific Problem

How do you know you’re winning?

I will know I am winning when… I achieve my stated goals: # of followers increase Subscribers Leads Downloads Sales Increased Engagements, Likes, Comments My phone rings Website Traffic Increases

What’s Next?

3 Types of people on this webinar You got what you needed in this webinar and you’re ready to go and make it happen. You can do it on your own. You’re ready to go, but you still have some questions. You realize that you have another problem in that you can’t implement all of this on your own and you know you to do this but you need some help Email: toni@networkforwomeninbusiness.com Apply for the next Online Marketing Mastermind Live event.

Now accepting applications May 19th & 20th – SOLD OUT! July 29th & 30th - NYC Apply here now Only 10 spots available: www.onlinemarketingmastermindlive.com