Poised for Leadership With Jo Miller

Homework Have a 15-minute check-in with your buddy. Share what you’re doing to take action. Keep refining your ideal career niche. Come to the next session prepared to report on what you’ve learned.

Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

Your leadership brand

Analyst The change agent Program Director Go-to person for strategy

“Make your brand scalable.” — Krista Thomas, VP of Marketing, The Rubicon Project

Ask yourself Where do I want to be in 3 years? What brand do I need to become known for now, in order to get there?

Your brand must evolve as you develop your career

Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Gets it done. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

What is your personal brand statement? Exercise What is your personal brand statement?

Making your value visible

Are you the best kept secret in the organization? Are you the best kept secret in your organization?

From the prep survey I ensure that my accomplishments are visible to others. 55% agree. 0%strongly agree. My manager is aware of my strengths and accomplishments. 68% agree. 16% strongly agree. My manager’s manager is aware of my strengths and accomplishments. 40% agree. 10% strongly agree.

Results = Reward + Recognition + Make them visible!

4 steps for making your brand visible 5% Work less Communicate your brand to others

Communicate your brand

4 steps for making your brand visible 5% Work less Communicate your brand to others Work hard on the right projects

Criteria for a Career-Defining Contribution Showcase your brand Demonstrate your ability to deliver results Directly support your organization’s strategic plan and goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new department, function or client (Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Highly visible task forces and committees.

4 steps for making your brand visible Work less Communicate your brand to others Work hard on the right projects Promote your accomplishments 5%

How to Promote Accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward kudos emails with “FYI”.

4 steps for making your brand visible Work less Communicate your brand to others Work hard on the right projects Promote your accomplishments 5%

Which of the 4 steps will you work on? Poll Which of the 4 steps will you work on? Poll 1 Which of the 4 steps will you work on? Work less Communicate your brand to others Work hard on the right projects Promote your accomplishments

Topics Getting the lay of the land Your sphere of influence Your leadership brand Making your value visible

Homework Fill in the survey! Have a 15-minute check-in with your buddy. Plan to stay in touch. Save the PowerPoint slides at www.beleaderly.com/boeingjan18 Schedule a future date to review your action plan and reflect upon what you have learned.

This presentation is available at BeLeaderly.com/boeingjan18

Q & A