MFC 215- Extra Credit Presentation Krug Essay (5/8/2017) Title- Modern UI Design-Focus on Usability (A presentation on Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition) Kartikeya Shukla (50119551)

Don’t Make Me Think So when designing, it’s your job to ensure that everything on the page is immediately obvious to the user, they don’t have to think about where they need to click as they are already being subtly directed there.

Don’t waste my time In the opening chapters, one interesting thing that I noted was that Steve gives an example of a flat button, which can make the user think it’s not a button. This is intriguing in view of the recent trend towards flat design. The book suggests that a flat button will make the user question it, even if it’s just for a millisecond. (hence wasting user time).

Users still cling to their back buttons There’s not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a website is just a click or two of the back button. The back button is the most-used feature of web browsers.

Don’t lose search Some people (search-dominant users), will almost always look for a search box as they enter a site. These may be the same people who look for the nearest clerk as soon as they enter a store.

Make it easy to go home Having a home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or using a “Get out of Jail free” card.

Contact Information Kartikeya Shukla Email-kartikey@buffalo.edu Website-Kartikeya Shukla (Wow Me) Mobile- +1 716-907-0328