Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013

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Presentation transcript:

Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013 Google Travel Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013

Our presentation Introduction, history Companies bought by Google Creation of new software Added-value to customer

History

Actuality

Companies bought by Google : data basis for air travel : vacation rentals : gastronomic guide : American travel guide and search engine

Google also overtook : geolocalisation enabling to share itineraries as video : share geolocalised pictures

Challenges Interfaces are not related New threat Searching engine  no production of any touristic product Google must earn money pay to be on the top list? Sale of more advertisement places

New softwares

Google Map

Google Earth

Google Streetview

Google traduction

Flight search

Hotel Finder

Google Adresses

Added-value for the customer “Dream, Search, Book, Live an experience and Share”. A complete offer : Before, during, after Tracking your behaviour Suggesting additional content Vertical integration

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