Research of Surf Industry in Taiwan IFM98 Wendy Wu

Contents Surfing development history in TW (current situation, potentials, advantages) Investigation of potential surfing population What’re the differences between Taiwan’s surf places and other countries? Where do people likely to surf in Taiwan if they’re not live in Northern-east or Southern Taiwan?

Objectives and Methods To see if there’s potential to project the west coast surf places in Taiwan. Trying to figure out supposedly reasons: lack of safety? Facilities? Less information? Environment? Methods Quantitative research _ critical incident techniques Sample size: 25 Academic reviews JOHN C. FLANAGAN(1954) THE CRITICAL INCIDENT TECHNIQUE American Institute for Research and University of Pittsburgh VOL. 51, No. 4 JULY, Psychological Bulletin

Code sheet code sheet V1 Feeling V2 Price V3 Coaching V4 rental business V5 facilities and accommodation V6 Cleanness V7 environment(waves shape and sea coast) V8 transportation V9 people who goes with V10 safety (jelly fish, rocks and ocean current…) V11 order (polite, amounts of surfer) V12 weather V13 experience and skills and physical strength

Most important factors surfers concern Environment Safety Feeling

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