Cultural Considerations Chapter 7 Cultural Considerations Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved
Culture consists of: Manners - Arts & Artifacts Customs - Religious Beliefs Ceremonies - Myths & Legends Rituals - Knowledge Law - Values Morals - Concept of Self Language - Ideas/Thought Patterns Ideals - Accepted behavior Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved
Cultural Styles Anticipate the actions of counterparts Cognitive Styles (Associative/Abstractive) High Context vs. Low Context and Monochromic vs. Polychromic Play to similarities but be aware of differences Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved
Developing Cultural Competence Learn local key phrases and customs Avoid stereotypes; each country is a mixture of individuals English is the language of business though someone on team should be proficient in local language Speak slowly; avoid slang, analogies, jargon, acronyms & monocultural references Provide handouts, use visual aids and summarize key points Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved
Protocol & Etiquette Know what is appropriate behavior Interpretation and translation Forms of address; sequence of names, titles, gender Seating & Staging for honored personages Flags and personal standards arrangement Rendering honors incorrectly is an affront at best; follow diplomatic rules Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved