from nature to artificial and back to nature JEC GRASS from nature to artificial and back to nature

BACKGROUND Roofingreen Srl, Torino – www.roofingreen.it JEC GRASS BACKGROUND Roofingreen Srl, Torino – www.roofingreen.it Company is 5-years old, fast growing business active with unique modular system using artificial grass surface for green building applications (roof terraces, roof gardens etc) Sales €1million, 4 employees, Company is gaining worldwide recognition from architects and landscapers with projects in New York, Hong Kong, Berlin JEC Grass is a spin-off, with a business idea that is outside the scope of Roofingreen

THE MARKET FOR ARTIFICIAL GRASS JEC GRASS THE MARKET FOR ARTIFICIAL GRASS The global market for artificial grass is worth Euro 3.0 – 3.5bn and growing at an annual rate of 5-10% Largest application is sports fields; leisure & landscaping represents approx. 30% but is the fastest growing segment Europe is the largest market, followed by North-America and Asia JEC Grass will focus on the leisure & landscaping segment

Artificial Grass has advantages: JEC GRASS Artificial Grass has advantages: Low maintenance Always green No water consumption but also disadvantages: Oil-based polymer technology Difficult to recycle High risk of injuries Gets very hot under sunlight

JEC GRASS JEC’s IDEA: Develop an artificial grass based on biodegradable materials Potentially suitable material has been identified Availability abundant, low cost, existing industry infrastructure Resistant, rigid, hygroscopic Upgrade to make it suitable for application as grass

Development Plan: Partnership with Biella textile district: JEC GRASS Development Plan: Partnership with Biella textile district: Expertise with processing of natural materials for textile applications Keen on new opportunities, applications Available R&D infrastructure locally Intellectual Property Apply for patents internationally on product/process/application

YARN PROCESSING & FINISHING PROCESS FLOW: JEC GRASS MARKETING & SALES Global JEC GRASS ROLL PRODUCTION Italy YARN PROCESSING & FINISHING Biella Partner RAW MATERIAL SOURCING Imports

FINANCIALS: Time to Market: 1-2 years (pilot) – 2-3 years (production) JEC GRASS FINANCIALS: Time to Market: 1-2 years (pilot) – 2-3 years (production) Ten Year Sales Target: €200m (=10% target segment market share) Avg. Selling Price: €25/m2; Cost Target: <€10/m2; Product Margin 60%+ Capital Need Stage 1 – Feasibility: €50-100k Capital Need Stage 2 – Pilot Production: max. €250k

JEC GRASS THANK YOU Contact: Frank Jellinek – frank.jellinek@roofingreen.com - +39 348 7336820