Campaign media partnership

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Presentation transcript:

Campaign media partnership Healthy Workplaces Manage Dangerous Substances 2018 - 19 Birgit Müller | Communications Officer | EU-OSHA

Who are the campaign media partners? 34 partners from 14 countries during HWC ‘For All Ages’ 2016-17 European and national media outlets Mainly OSH magazines Human resources, business, trade Print, online, blogs Important asset for EU-OSHA in terms of media coverage Important asset for EU-OSHA European and national media outlets Interested in occupational safety and health (OSH) Linked to Healthy Workplaces Campaign 34 media partners from 15 countries during HWC 2016-17 Mainly OSH magazines Human resources, business, trade Print, online, blogs, TV Around 500 media clippings generated per year New media partnership (first wave) launched in March 2016

Media partner activities in HW 2016-17 campaign Results 2016-17 Social media clippings 1361 (17% of total clippings) Online clippings 428 (50% of total clippings) Print clippings 62 Other activities (events, visits, newsletter) 64

Examples of media partner activities Some Highlights PPE.org - ‘Twitter chat’ to promote the e-guide British Safety Council - Annual Conference: Health and work in a changing world’ Foundation Center for Safety and Health at Work - visit to the company “Aurubis Bulgaria” JSC Proteger (PT) and Gesunde Arbeit (AT) maintained a close collaboration with the FOPs and participated in their events

Benefits for media partners Visibility Logo and description on campaign website News published on campaign website, OSHmail, social media (+50,000 followers) Invitation to EU-OSHA events and press trips Prior access to campaign press materials Reputation Raise profile within European OSH community Organisations dedicated to OSH Networking Reach EU-OSHA’s networks and stakeholders (focal points, official campaign partners, Good Practice Award winners) Interviews with EU-OSHA director and OSH experts Opportunity to present at a conference or workshop

Media partner survey 2017 Partnership supported them to a great or considerable extent in having influential coverage with good background information (20) Very or quite effective cooperation (25) Communication with EU-OSHA very or quite satisfactory (26) Application for next partnership (25)

Requirements for media partners Active involvement in campaign Promotion of strategic campaign objectives Publication of at least 5 articles during campaign Campaign or partner logo on website Reporting on their activities at least once a year Professional working knowledge in English

Further information #EUhealthyworkplaces Media partnership offer: https://osha.europa.eu/en/about-eu-osha/press- room/become-media-partner Campaign website: www.healthy-workplaces.eu OSHmail: https://osha.europa.eu/en/oshmail-newsletter National focal points: https://osha.europa.eu/en/about-eu-osha/national-focal-points Social media: #EUhealthyworkplaces

EU-OSHA press contacts news@osha.europa.eu Birgit Müller Press Officer Tel. +34 944 358 359 Marta Urrutia Corporate Promotions Manager Tel. +34 944 358 357 Brenda O’Brien Manager Brussels Liaison Office Tel. +32 2 401 6859