Major Strides in Major Giving

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Presentation transcript:

Major Strides in Major Giving David Lowe dlowe@kvie.org Vice President, Marketing & Development KVIE - Sacramento

Major Gifts Structure VP, Marketing & Development Division includes Promotions, Membership, Major Gifts, Underwriting, and Education/Outreach Director, Major Gifts Assistant Associate GM & Board

Operating Guidelines Budget as a roadmap Membership interactivity Overall revenues is most important Major donor count as a key measurement Membership interactivity Events Pledge Communicate, communicate, communicate

Major Gifts Results 23% Gain!

MGI Homework – Case Study Identify prospect Cultivate Receive Gift

Moving Up the Ladder – Case Study

Building a Legacy Distributed VISIONS newsletter Aired and printed CPB Estate Planning Spots Created and aired 30-minute program on estate planning

Building a Legacy, cont.

Building a Legacy, cont

Major Strides in Major Giving David Lowe dlowe@kvie.org Vice President, Marketing & Development KVIE - Sacramento