Group Members Names Date Product Name Group Members Names Date

Delete this slide You need to choose a design for the PowerPoint You need to import pictures necessary to get your point across for each slide you create.

Product Introduce the product with a picture List Features and their Benefits to the consumer.

Promotion How will you develop the brand? Logo Develop a brand mark and introduce it Develop a trade character and introduce it

Price Explain how the product will be positioned in the minds of the consumer. Value brand? Prestige? How will the price reflect how consumers will perceive the product? How much profit should be expected from the sale of this product?

Place Talk about suitable outlets to sell your product. Where can consumers buy your product?

Other Rejected or Tabled Ideas List

Product Mix Explain how this product fits in with products you already sell.

Introduction How will you get the product introduced to the market? How will consumers find out about your product? How will you build interest and desire?

Growth How will you fight off competition? How will you insure you control the market and keep as much market share for your business as possible.

Maturity How will you remind customers to buy your product and keep your products sales from slipping into decline

Decline Once in the decline stage how will you keep making money from your product? How can you revitalize your product to keep from deleting it from your offering.