ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia

Evaluation Assignment – 80% Final Exam – 20%

Assignment-80% Entrepreneur’s Profile – 20% Internship – attached to one particular small/medium organisation (4 weeks) *Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%

Profile Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur! Write about his/her profile. Use your creativity to complete this.

Internship Search and attached yourself to one particular small/medium size organisation Most important things – their willingness to participate and cooperate with you in completing the four weeks Come out report on the activities and at the end with some suggestion for improvements Use your creativities – photo, map, questionnaire design, etc

Prepare the business proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

Business Proposal -title page -half title page -letter of transmittal Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix

Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

Introduction Text –Buss. Proposal Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

Mid term Exam only 10 % Chapter 3 only: Creativity, innovation and entrepreneurship Three short questions

Final Exam 20% (Schaper’s, 2004) Covered chapter 3 and 5 only Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business All 5 long questions

Dateline for submission Test and exam Kelas maya All the best Important Dateline for submission Test and exam Kelas maya All the best