Presented by Amanda Groover Oct. 16 th, 2013

MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience: Advertising Sales for local Online and Print Newspapers, Magazines Customer Service and Account Management of local and national accounts. Using Social Media before most people understood it as a college student to promote bands! Why change to Digital Marketing? I believe in the PROCESS, EFFECTIVENESS, Return, and Engagement in the FUTURE of digital marketing to put the pieces together.

What is your marketing strategy built on? What is your message? Who is your target customer? What is your brand? Does your brand match your strategy, message, and customer?

What is your Why? Why are you passionate about your work? Why are you passionate about your product? What is it about your job that lets you leave your legacy?

How Does Your Why Applies to your overall Digital Marketing Strategy? The Pieces of the Puzzle

Research 1. Competition 2. Industry 3. Target Market/Audience Strategy 1. Attract 2. Engage 3. Convert 4. Multiply Branding 1. Focused 2. Clear 3. Compelling Content 1. Relevant 2. Organize 3. Benefit Driven Development 1.Validate 2.Up to web standards 3.Track able 4.Uses Media/Shareable (Done through Research and Content) Design 1.Credible 2.User Friendly 3.Flexible (Done through Strategy and Branding)

SEO - An ever changing strategic plan that seeks to optimize and focus on the consumer behavior of online shopping and searching to gain traffic back to the website. PPC - Paid promotional search results that seek to direct traffic back to the website based on search terms. SEARCH ENGINE MARKETING (SEM) SOCIAL MEDIA MARKETING BLOGGING Social Media Engagement Social Media Scheduling Credibility in Shared Content

Press Releases Articles Photo Opportunities at Events Get in Good with the Editor/Writer List Building Strategy Design/Deploy Measure (Clicks, Open Rate, Effective Time) Public Relations Marketing

Lead Generation Rating & Review Sites Yelp, Tripadvisor Free Listings Buford Patch, Google Maps Paid Listings Angies List, Buford Business Alliance, any networking group with a directory Affiliates Marketing based on what someone has recently searched for online Ad Networks Online Advertising Platforms advertise.com, Buford Patch Blogs Have industry specific ads Facebook Ads Targeted based on user demographics and likes Directories & ListingsOnline Advertising

Advertising in the mobile age is developing and utilizing the existing social channels is proving effective in some areas. New ways to capture customers on cell phones in stores, restaurants, last minutes specials when business is slow is a developing platform that will become more utilized. 89% of internet users search online before they make purchase, even if its at a local business! 60% of consumers do mobile research several times a month on their phones! Responsive and Mobile Websites are a must going forward as Smartphones integrate more functionality that computers in some cases. Mobile Marketing