Nonprofit 2.0 ANDY GIESLER TECHSHOP SPRING 2010 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010

“Social Media” New Web-Based Connecting Expressing

Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com

Nonprofit 2.0 The Hope (And Hype) Of Social Media

Ends Means Match Method (Why?) (What?) (Whether?) (How?)

Ends Means Match Method

#1: Ends

“Fundraising will be a thing of the past.”

“FUNDRAISING will be a THING of the PAST!!!!!!”

“Your message will go viral!”

“Volunteers will be lining up!”

Some of those things could be true.

Nonprofit Social Networking Survey (March 2009) 980 nonprofits (self-selected) 94% social networking < 2 years 94% Twitter < 1 year 86% use social networking sites

Ends Means Match Method

#2: Means

Ends Means The Terminology The Hope The Tools Match Method

Traditional Web

Social Media

Social Media

Social Media Exercise: Categories

Categories Social Networking Blogging Wikis Podcasting (Audio/Video) Photo Sharing Video Sharing Social Bookmarking

Web 2.0 Social Media Social Networking Social connections Universal expression

“Web 2.0 is simply a function of two of our most basic human needs:

“We need to be heard. We need to connect.” John Haydon, http://www.johnhaydon.com

Nonprofit 2.0 The Hope (And Hype) Of Social Media