Creating a Spring Fund-Raiser: Bibliophiles Meet Oenophiles BCCLS Friends Breakfast October 23, 2012
Why? What? How? The results Q & A
Why? Friends Mission Fund-Raising Fun-Raising Support the Library Promote the Library Fund-Raising Fun-Raising
The Why Our goals Merriment Money Message
Message – Merriment – Money Create an event with “cachet” showcase the Library: “more than books” showcase Friends: “more than book sales” Have FUN! reinforce the Library brand: exciting, stimulating, NOT boring attendees will want to return tell others/introduce new library visitors Raise $$$
What? A multi-faceted experience Wine-Tasting Buffet Auction/Raffle Music
The Wine Tasting: A Rich Sampling ±10 Vendors providing 60+ Wines & Craft Beers
The Music: beyond books…music, culture, entertainment The Buffet The Variety of Food: Metaphor for the Variety of our Library Hot and cold dishes Vegetarian, Meat, Seafood The Music: beyond books…music, culture, entertainment
Silent Auction and Raffles 25-30 Silent Auction items = ±$7,500 of Value + ±30 Raffle Merchandise Packages = ±$2,600 of Value + 50/50 Cash Raffle
How? aka “Project Management 101”
How? (“Project Management 101”) Identified an “owner” Developed a project plan Lead times Dependencies Responsibilities Enlisted team of volunteers Focused on Publicity Thanked One & All
The results… Good Turnout & Positive “Buzz” Over 130 paying guests “The event provided a great opportunity for networking.” "The free-flowing venue of having the guests walk through the area, sampling wine, nibbling on hors-d'oeuvres, enjoying the music, and looking at the various gifts was perfect....”
Positive “Buzz” (cont’d) “It was a good showcase for the library. And, as a bonus, everyone had a great time.” “We took some time to wander around the library itself...it looks beautiful and we were glad to be able to be part of such as successful event.” “Everyone was free to mingle as much or as little as they desired, and the library provided an ideal setting.”
Revenues nearly doubled since the first event to over $10,000 in 2012. The results (cont’d) Strong Financial results: Revenues nearly doubled since the first event to over $10,000 in 2012. As a result, the event is now the largest source of revenues after Membership, accounting for nearly 30%.
The results (financial results cont’d) The revenues come from multiples sources…
In conclusion… Message: Merriment: Money:
Creating a Spring Fund-Raiser: Oenophiles Meet Bibliophiles: Q&A BCCLS Friends Breakfast October 23, 2012