What are Dynamic Ads? Dynamic Facebook Auto Ads Dynamic ads are personalized for individuals who have already shown their intent to buy a new vehicle. This places your dealership at the top of mind for potential customers, while allowing you to enter sales conversations with people who have already done their research and are more prepared to make a purchase. How does it work?

How does it work? Dynamic Facebook Auto Ads • We connect your current vehicle inventory to the Facebook ad. • Each ad directs the user to that vehicle’s specific page, instead of a generic landing page. • Vehicle inventory info is automatically updated each day from your dealership’s website. By placing a customized Facebook pixel on your dealership’s website, our technology grabs your inventory, and inserts vehicles into targeted ads on Facebook. When clicked on, the ad takes the user to the specific vehicle’s page, instead of a generic landing or home page. This results in higher conversion rates versus a campaign with a static image or video. Vehicle inventory information (such as make, model, condition, age, VIN, and more) is updated daily with data pulled from your website, so dynamic ads always reflect the your real inventory.

Static vs. Dynamic Dynamic Facebook Auto Ads Static Key Metrics Static = MANUAL Dynamic = Automatic! Static Key Metrics Dynamic 00:31 Avg. Time on Page 01:32 80.56% Bounce Rate 42.71% 4.67% Viewed VDP 100% So how much better is a dynamic ad? With your typical, non-changing “static” ad, uploading your entire inventory, and targeting specific car shoppers is time consuming and 100% manual. If you’re not putting in that kind of work, a simple ad for your dealership alone will result in driving customers to a landing or home page; not the page with with the specific vehicle they’re looking for. By contrast, a dynamic ad is 100% automatic, and results in 100% of customers viewing a specific VDP (Vehicle Display Page). As your dealership brings in new vehicles and sells old inventory, the ads are automatically updated. Plus, our technology automatically grabs and adjusts the images from the VDPs, so the ads always look great. Check out these key metrics. Nearly 3x more time is spent on the landing page, with a 2x lower bounce rate.

Return on Investment Dynamic Facebook Auto Ads A great example from a dealership using Dynamic Ads: “5 customers clicked on a dynamic ad, and the car that appeared in that ad left the dealership lot in 4 business days.” Perhaps the best part of this solution is the high return on investment. This is a sample of a Dynamic Facebook Auto Ads report. It includes a detailed breakdown of every available vehicle identification number (VIN), up to date statistics on every click, unique clicks, and VIN status (moved, pending, or current). This information will give you valuable insight into the results of the campaign and consumer behavior (such as what vehicles people are most interested in based on clicks). Reports are sent out at the 2-week, 1-month, 2-month and 3-month marks from the campaign start date. Take a look at this fantastic anonymous example from one of our customers: this service dramatically increased their sell-through of their inventory.

Reporting Example Dynamic Facebook Auto Ads Measure exactly the number of ad views it takes to move inventory. Here’s another example of the detailed reporting you’ll receive, showcasing your return on investment and real value of the campaign.

Pricing & Costs Dynamic Facebook Auto Ads Three Recommended packages We offer three recommended packages that include the estimated number of unique and total clicks we can deliver, based on your spend. If you would like, you can also create a custom budget. Three Recommended packages

Questions? Rylan Morris Manager of Sales Marketing Rylan M: Outro Slide Questions? Rylan Morris Manager of Sales Marketing rmorris@vendasta.com 306.955.5512 www.vendasta.com https://www.linkedin.com/in/rylanmorris/ Final Presenter Slide