2016 Muscle walk of LA launch Greater Los Angeles

Mission focus: why we walk What matters most to our families? Starts & ends with our families Casandra’s story Chicago

Anatomy of a Healthy walk 60 – 80% of income is from top 15 teams Maintain pipeline of new family teams

2015 Los Angeles MUSCLE WALK RECAP Ideas/feedback

2016 focus Focus on top teams Recognition Engage more new families Reduce expenses Change culture – year round program Families engaging communities, work, school etc.  community teams No registration fee! Fundraisers @ clinic More mission focus – ideas?

What does muscle walk mean to you?

Making the ask Communication exercise Elevator pitch Tips & Takeaways Focus on meeting teams and participants in person Think outside the box Don’t make assumptions – everyone is a potential participant – ASK! Each one reach one Chance for friends, family and community to rally around you Largest “family fighting back” event Ideas for recognizing and engaging our families Others? Communication exercise Elevator pitch Recruitment role play Coaching role play Getting around the “no”

Annette’s story #IWalkforchuck Wanted to connect with others, honor her husband’s memory – felt supported Offering it as remembering loved one in concrete way, do something positive, keep their memory alive and continue their fight for them Can feel very helpless, not a lot you can do medically – this is how you can fight back – hope! Advice: encourage families, remind them of how many people who surround their lives that want to help and also feel helpless, grateful for chance to support us

Family/Community Team Income: Who’s ready? 2016 GOALS Gross $115K Net $100K Team Income= $92K Sponsor Income= $28K Team Fundraising Average= $1100/team Sponsor Income: $28K Family/Community Team Income: $92K

2016 team recruitment goal 15 teams each (community and family) Team Goal = 90 teams (~ $1100/team) Aubrey, Raeesa, Emily & Amy: 15 teams each (community and family) Diane, Phawnta, Bridget, Liz, Elizabeth & Brittany : 5 teams each (community and family)

2016 SPONSORSHIP GOALS Sponsorship Goals: $28K Start early so we can focus on our family teams in 2016! Goal is to have sponsorships confirmed by end of 2015 Aubrey: $7000 Raeesa: $7000 Emily: $6000 Brittany: $4000 Amy: $4000

2016 GLA staff mw ROLes Recruitment = Everyone! Coaching = Emily & Amy EMC = Bridget & Amy Logistics/Volunteers/Incentives = Phawnta Sponsorship: Core MW Team and Brittany

timeline 2015 year-end goals: $25K in confirmed income 2016 Benchmarks Confirming sponsors Get head start, more we do now, the better we are in 2016 Great incentive for people to register before end of year – IDEAS? 2016 Benchmarks February 5th = 50% of income confirmed = $57,500 March 4th = 75% of income confirmed = $86,250 March 31st = 100% of income confirmed = $115K

Inspiring & engaging our families Why do people participate in MW? They know someone They have the disease An MDA person asked me The mission What motivates people to fundraise? Incentives Recognition Mission – tell the story so that they can tell the story People are impulsive, limited in attention and driven by emotions – tell story

Questions? Ideas?