A Community Coalition Navigating in a Social Media World MassTapp Communication Conference September 18, 2015

Franklin County and the North Quabbin at a Glance Population 71,000 724 Square Miles Plus 14,000 people in the Worcester County North Quabbin communities Boston pop 646,000 90 square miles Springfield 33 square miles 153,000 population Franklin County and the North Quabbin at a Glance

A Home Grown Coalition

2467 Likes 10,038 reached this week 8761 reach this week Reach: “The number of people who were served any activity from your Page including your posts, posts to your Page by other people, Page like ads, mentions and checkins.” 2467 Likes 2467 Likes 10,038 reached this week Reach: The number of people who were served any activity from your Page

625 Followers Following 583

It’s where a lot of people are Free or low cost Easy to update It’s where a lot of people are 71% of adult internet users are on Facebook 58% of entire adult population 70% of users are on daily 23% of adult internet users 19% of entire adult population 36% of users are on daily* Why Social Media *Pew Research Center’s Internet Project September Combined Omnibus Survey, September 2014.

Who We Are Reaching People Who Have “Liked” our Page 63% Franklin County and North Quabbin 88% Western Mass Region 95% Massachusetts People We’ve Reached in the Past 28 days 41% Franklin County and North Quabbin 78% Western Mass Region 91% Massachusetts People We’ve Engaged in the past 28 days 48% Franklin County and North Quabbin 97% Massachusetts Who We Are Reaching

What We Do Brand Google News Alerts Post OTF activities and events Engage with coalitions, press, partners Infographics Quotes Hashtags Experiment with times of day What We Do

A Few Things We Have Learned Paid advertising and boosting Keep doing what works…and keep trying new things Be sensitive to triggers A Few Things We Have Learned

Thank You!