Marketing Case Analysis Look at their Marketing strategy in light of the changing marketing environment. Do they have a well defined target, and is it the right target given their core competencies? Do their strategies and tactics in each of the four P’s make sense given their target? What changes might be brewing in the marketing environment that could suggest a change in marketing strategy. (Do a SWOT ANALYSIS)

Preparing a Case Read the case, become familiar with it Reread it and Summarize pertinent information in your notes: Use everything you have learned in other courses and this one so far. Pay special attention to any exhibits. If numbers are there, there must be a reason! 3. Identify mission, goals, objectives 4. Look at any relevant changes in the marketing environment

Preparing a Case 5. Review past strategies (target and 4 P’s) Do a SWOT Analysis based on the current marketing environment Analyze current strategies (target and 4 P’s) in light of the SWOT Analysis. Establish a decision framework What are the major problems? How do you know? What are the decision constraints? What are your strategic assumptions?

Preparing a Case 9. Search for and outline alternatives Go back and review in your mind all you have studied in class so far to see what relates to the case. This can spark ideas. Don’t zero in on some minor solution as if it is the key to the puzzle. Look for key interrelationships between variables. Don’t stop with your first solution or idea. Go back to the SWOT and look at different opportunities and threats.

Preparing a Case 10 Choose the best alternative(s) for the situation Revisit the SWOT and test for leverage. Look at mission and goals – which one(s) deliver best on the mission? Include a look at sales and profit figures if such data is available. 11. Have a plan of action, a list of steps to take to carry out the solution.

Written Case Format Company Mission/Goals and the Marketing Environment Strategic Analysis Past strategies & their results SWOT Analysis Current strategies in light of SWOT 3. Decision Framework

Written Case Format Alternative Solutions Recommended Strategy Description of each option plus pros and cons v.v. mission, goals, SWOT, etc. Recommended Strategy Plan of action (implementation)