Data/Analysis Challenges in the Electronic Business Environment

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Presentation transcript:

Data/Analysis Challenges in the Electronic Business Environment Dr. Howard Frank Dean Robert H. Smith School of Business University of Maryland College Park, Md.

The Classical Supply Chain (Source: H. Donald Ratliff) Customer Manufacturing enterprise Distribution enterprise Retail enterprise Supplier Customer Customer Customer Customer Customer Customer Customer Transportation enterprises Customer

The Future Organization Company Infrastructure Marketing & Sales Program Management Logistics Service Operations

An Integrated Future Supply Chain Electronic Commerce Retail Trading Auctions Financial Trading …

Electronic Business Architecture BackOffice Provisioning Billing Order Management Accounting Services eBusiness Hub Portal Business Specific - manufacturing - logistics - knowledge Shopping Catalog/Configure Exchange Trading Personalization Entitlement/Security Notification Content Directories Community Services Generic Content Internet Business to Customer Business to Business EDI

The Electronic Business Model: yourCompany.com

Hierarchy of Problems and Activities People Procedures, Processes and Organization Applications System Software and Protocols Physical Devices and Systems

Principal Methodologies People: Survey and Therapy Procedures, Processes and Organization: Survey Applications: Test System Software and Protocols:Test and Simulation Physical Devices and Systems: Analysis, Test & Simulation

Closing the Loop People Procedures, Processes and Organization Applications System Software and Protocols Physical Devices and Systems

Challenges in the New Environment

eBusiness Challenges Attracting & keeping customers Eyeballs, user experience, branding, stickiness Business to Consumer & Business to Business (Internet) Time to Market Rapid implementation of new services Lots of competition Backend Integration: Single Biggest Problem Content Sources, Legacy Systems ERP, Customer Service, Sales Force Automation, Tax, Data Warehouse, Logistics Quality of Service real-time, transactions, availability, performance, scalability Lack of experienced resources management, domain, architects, development

DARPA/ITO Model: Cross Cutting Technologies Computational prototyping Simulation Behavior prediction System integration technologies Design environments for evolvable systems Composition of non-functional attributes Failure and vulnerability models Assessment tools and metrics Large-scale simulations Formal system models

The Distributed Future Distributed Heterogeneous Resources Seamless Distributed Computing Environment Integrated Human/Computer Interaction Assured Dynamic Response Adaptable Computing and Network Elements Robust Performance and Survivability

Integrated Research Challenges Ease of Use Group Interaction Human/System Interaction Organizational Adoption Customer Patterns Supply Chain Management Knowledge Management Scale/Size/Density Mobility Speed Real Time Availability System Management Situational Awareness Gesture, Image Understanding Concept Recognition Speech & Text Understanding Knowledge Representation Bandwidth Adaptive Visualization Rapid Data Access & Analysis Semantic Representation Latency Placement Common support services Access Storage Scheduling Configuration Management Performance Insertion Assurance Interoperability Scalability Performance Prediction Information Management Intensity of Support Incremental Development Ease of Use Development Time Specification & Composition Assurance Adaptability Fault Tolerance Survivability Detection Assurance Security

The Real Challenge Network

Shielding the Mechanics Live Interaction Simulation Network “Thermodynamic” Theory Model

R.H. Smith School of Business Netcentricity Laboratory Extended Supply Chain Simulated Company Company A Company B The Network Content Representation Remote Devices