Welcome Emerging Markets by Dr

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Presentation transcript:

Welcome Emerging Markets by Dr Welcome Emerging Markets by Dr. Satyendra Singh Professor, Marketing and International Business University of Winnipeg Canada s.singh@uwinnipeg.ca http://abem.uwinnipeg.ca www.abem.ca/conference

What is an Emerging Market? Population = 7b; 2b = can afford good products Bottom of Pyramid = $5 trillion worth of purchasing power 2

↓ Price: Offer very basic: TATA Nano: $3,000

↑ Affordability: Small packet size 4

↑Innovation: Slimmest watch 5

↑Innovation: Poor’s debit/credit card 6

↑Value: Offer what they need 7

You must do something or have something new to say How to add value? You must do something or have something new to say Commodity Goods Service Experience 1₡-2₡ 5₡-25₡ 75₡-$1.5 $2-$2.50 8 20

Questions? s.singh@uwinnipeg.ca