Case Study in a nutshell

Definition A case study is a empirical enquiry that investigates a contemporary phenomenon in depth and within its real life context, especially when the boundaries between the phenomenon and context is not clearly evident

Case study method is one of the most common methods of teaching in west and in many premier institutes in India This helps students in enhancing their analytical, reading, strategic planning and implementation skill and application of learning of domain knowledge in real life situations

Types of Case study Intrinsic case study- It is the case study in which researchers do not have to select the case Eg:- Evaluation of the process of implementing an innovation in an institution

Instrumental case study-It is the type of case study in which researchers begin with a research question or problem, and seek out a case that offers illumination

Advantages of Case Study Method Develops strong reading skills Develops analytical skills Develops logical thinking Develops strategic planning skills

Advantages continue Develops good communication skills Develops confidence and art of public speaking Develops thinking, planning and implementation skills

Types of Designs Single case- holistic Single case embedded Multiple holistic Multiple embedded

How to solve case study Read, visualize, realize and analyze Think Think about alternatives What went wrong What is to be done

How to solve Case Study Focus on various data, graph and events Find out the major reason for success/failure Focus on different types of analysis

Process of Case Analysis Reading the case Jotting down/underlining/highlighting the key facts, figures, events, strategies, success or failure Analyzing the economy and various dimensions of business environment

Documentation Archival notes Interviews Direct observation Data Collection Documentation Archival notes Interviews Direct observation

Principles of Case Study Create a case study data base Use multiple sources of data Maintain a chain of evidence

Areas to focus Data, facts and figures Industry reports Company financials Industry financials Economic life-cycle Product life-cycle

Presentation of the Case Make a good power point presentation Support it with graphs and charts Support it with statistical data and analysis Recommend the various functional strategies

Solutions Remember that there may be multiple solutions to a case Give solutions that are relevant

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