RUSSIAN MEDIA MARKET OVERVIEW JANUARY – JUNE 2018
TOTAL MARKET 1H’2018 +2% -9% +21% +1% +4% MARKET GROWTH 7.6 bln RUB, 3% of market -9% 9 bln RUB, 4% of market MARKET GROWTH +21% 91 bln RUB, 41% of market +1% 19.4 bln RUB, 9% of market +4% 1.8 bln RUB, 1% of market Source: ACAR
TOTAL MARKET FY’2017
TOTAL MARKET FY’2017 TOTAL MARKET *ACAR changed methodology and corrected figures for 2016-2017 Source: ACAR
TOTAL MARKET FY’2017 +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB, 4% of market -8% 20.5 bln RUB, 5% of market MARKET GROWTH +22% 166.3 bln RUB, 40% of market +10% 38.4 bln RUB, 9% of market +6% 3.5 bln RUB, 1% of market Source: ACAR
TOTAL MARKET FY’2017 SPLIT BY MEDIA Source: ACAR
TOP ADVERTISERS 1H’2018
TOP ADVERTISERS 1H’2018 ALL MEDIA Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH), ADV Estimation (Banners&OLV). TV 2017 budgets were adjusted
TOP ADVERTISERS 1H’2018 TV Source: Mediascope (TV). TV 2017 budgets were adjusted
TOP ADVERTISERS 1H’2018 PRESS Source: Mediascope (Press)
TOP ADVERTISERS 1H’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP ADVERTISERS 1H’2018 OOH Source: Mediascope (OOH)
TOP ADVERTISERS 1H’2018 BANNERS Source: ADV Estimation
TOP ADVERTISERS 1H’2018 OLV Source: ADV Estimation
TOP CATEGORIES 1H’2018
TOP CATEGORIES 1H’2018 ALL MEDIA* Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included
TOP CATEGORIES 1H’2018 TV Source: Mediascope (TV). TV 2017 budgets were adjusted
TOP CATEGORIES 1H’2018 PRESS Source: Mediascope (Press)
TOP CATEGORIES 1H’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP CATEGORIES 1H’2018 OOH Source: Mediascope (OOH)
TV RATINGS TOP 1H’2018 TOP CATEGORIES Source: Mediascope, TV Index
TV RATINGS TOP 1H’2018 TOP ADVERTISERS Source: Mediascope, TV Index