Public Relations A broad set of communication activities used to create and maintain favorable relationships between an organization and various public.

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Public Relations A broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups, both internal and external Customers, employees, stockholders, suppliers, educators, the media, government officials, society in general Types of public relations tools Written and spoken communications Brochures, newsletters, company magazines, annual reports, news releases, corporate-identity materials, speeches Event sponsorship Special events such as concerts and charity functions that the firm underwrites wholly or partially Copyright © Cengage Learning. All rights reserved

Public Relations (cont’d) Publicity Communication in news-story form about an organization, its products, or both News release Feature article Captioned photograph Press conference Copyright © Cengage Learning. All rights reserved

The Uses of Public Relations To promote people, places, activities, ideas To enhance the reputation of the organization by increasing awareness of company products and activities To create specific positive company images To maintain the public visibility of the company To reduce the effects of negative events on the company’s reputation Copyright © Cengage Learning. All rights reserved