Farms At Your Fingertips Rob Barreca Director

Farm Link Hawai‘i Founded January 2015 Farmer Owned Farmer (mostly) Operated FTE Staff: 2 Online marketplace Built on Ruby on Rails Will be open sourced in 2018 Island-wide Organic Growers Network Regional Hubs Waianae, Waialua, Waimanalo Delivery and Accounts Management Online Marketplace 2017: ~50 buyers, 38 in Q3 Organic Growers Network across Oahu 2017: ~50 farms, 37 in Q3 Regional Hubs Got a town with farmers that starts with Wai? Let us know! Delivery and Accounts Management Market Development Farmer Owned, Farmer (mostly) Operated With the exception of myself, everyone is involved in commercial production. I’m too busy talking about agriculture..

A Farm Service Company Technology Online Marketplace Inventory Management Traceability Streamlined Payments Harvest to Order Infrastructure Convenient cold storage Refrigerated trucking and logistics Business Development Sales Management Invoicing & Payments Buyer outreach to help increase farm viability and reduce food waste Control in producers’ hands Increase sales for producers by improving access to market

Buyer Benefits Fresh & Local Staples & Specialty Fast & Easy Source from dozens of farms Online orders & payment Food With A Story Know Your Farmer Directed outreach to meet product demands Demo the site Transparency / Know Your Farmer: the who, what, where, and how of each grower Increase local purchasing by making local sourcing easier for buyers Buy from multiple farms with one click Receive one shipment vs. 20 Streamlined payments Locate hard-to-find products from hard-to-deal-with farms

Connecting Demand and Supply Demand > supply Limited demand data Produce Information Exchange Helping producers get to scale Just-in-time -> contracts Smoothing supply wrinkles Smoothing out the wrinkles between supply and demand Local demand often outsizes supply 85% now, but also 75 years ago Limited demand data Converting one-time transactions into standing orders

Supporting Local Farms, Families and Communities Local Always. Farmer Forward Beginning & Experienced ~½ Beginning farmers ~⅓ GoFarm Hawai‘i alumni Developing Regional Networks & Infrastructure Cold Chain Hub Partnerships Consumption into Control Focused on helping Oahu growers first Local Always. We work exclusively with local farmers 46% new farmers 32% GoFarmers

Sustaining the ‘Aina Organic Always Supporting agroecological production In 50+ farmscapes across the island Diversified & Small Scale Organic Always. All our producers follow organic practices. Some are certified organic. Others not. Group GAP? Group Organic Certification

Economic Opportunity Farmers First Use economic opportunities to support farmers first $129,397 directly to farmers in 2017 ~$3,400 sales / week Mathletes will be quick to note we operate on a thin margin Growth 2017 surpassed the combined sales of 2015 and 2016. Based on previous growth, we are slated to clear over ¼ million in 2018.

Connecting Demand and Supply Smoothing out the wrinkles between supply and demand Local demand often outsizes supply 85% now, but also 75 years ago

How do we use data to answer... What local products do buyers know they want? What do buyers want that they don’t even know?! What are farmers growing now and selling? How much is being grown that they cannot sell? What could farmers be growing if only the knew there was demand? What should a beginning/expanding farmer not grow? What questions do you think are important? Want to capture this data, but even more importantly we want to be able to action on this data! How can we have data trigger change by feeding back into daily decision making for local farmers, market managers, and buyers. Smoothing out the wrinkles between supply and demand Local demand often outsizes supply 85% now, but also 75 years ago

Meaningful action from answers A grocery buyer purchases all available bok choy inventory, what’s her demand ceiling so we can grow more? A chef purchases Fairy Tale eggplant every week, can we parlay into an automatically recurring order providing stability for farmer? Buyers can pre-order (at a discount?) crops still in the ground. A GoFarm graduate/beginning farmer understands what crops to focus on (and what not to grow), at what volume, and what prices they might expect. Buyers source more and new local produce they didn’t even know could be grown here (economically). Want to capture this data, but even more importantly we want to be able to action on this data! How can we have data trigger change by feeding back into daily decision making for local farmers, market managers, and buyers. Smoothing out the wrinkles between supply and demand Local demand often outsizes supply 85% now, but also 75 years ago

A path forward Local Orbit, the software that powers Farm Link Hawai‘i, will be released as open source (MIT license) later in 2018. Local Orbit is used by over 50 food hubs and thousands of farmers and buyers, and transacts over $10 million dollars in local food sales annually. We aim to cultivate an open source community of innovators who want to push local food forward. Potential for economic development via contributed paid add-ons similar to Wordpress, Shopify, etc. Can significantly impact the local food market in Hawai‘i as we expand to all islands. Want to capture this data, but even more importantly we want to be able to action on this data! How can we have data trigger change by feeding back into daily decision making for local farmers, market managers, and buyers. Smoothing out the wrinkles between supply and demand Local demand often outsizes supply 85% now, but also 75 years ago

Mahalos

Rob Barreca Director (808) 224-1905 rob@farmlinkhawaii.com