The Objective One Partnership for Cornwall and the Isles of Scilly Carleen Kelemen
ICT in Cornwall - 1999 poor SME knowledge & capacity for ICT record of very SME ICT spend poor digital connectivity to county no prospect of change
Why actnow? A broadband programme was necessary: to support business regeneration and expansion act as a catalyst to high growth economic development find new markets worldwide increase take-up of eCommerce
actnow demand-led Model Private Sector Customers Support Delivery Purchase & Supply Purchase & Supply The Partnership Funding Regional & UK Government Bodies BT plc Business Academic Partner Cornwall County Council Partner Matched Funds EU & Government Funding Bodies Broadband Infrastructure Funding Private Sector Investment
e-Adoption Ladder Objective One CUSTOMERS SUPPLIERS e-Business Order Integration of internal process of a business through ICT e-Business A transaction can be completed online by an electronic payment Order tracking Interaction between businesses and customers/suppliers for order placement Online payment CUSTOMERS Use of e-commerce to support the business relationship Online Ordering Establishment of website to publish information SUPPLIERS Online Marketing Use of e-mail to send text messages for communication Message Late technology adopters Early technology adopters Objective One
Concept public private partnership: A - infrastructure investment – 12 exchanges (68%) B - demand stimulation – driving take-up (3300 SMEs) business support investment support
1999 – 0% 2006 - 99%
Achieving win–win through partnership Partners need common goal understanding of each others needs as stakeholders determination to succeed to be flexible in their thinking realistic objectives and measurable outputs Overall Partnership was catalysed by private sector and enabled by local government involvement Intellectual capacity enhanced by working with experts Project paves the way for rapid build of other initiatives Benefits of programme delivered direct to beneficiaries - not indirectly through buildings and infrastructure Community ownership Recognition that organisations were working collaboratively in the community interest
Spanish Dreams 2 Reality Konfidence Ltd Spanish Dreams 2 Reality Riviera Produce
The Future – The Knowledge Society help every Cornish business and e-community exploit the power of broadband help indigenous businesses utilise broadband to improve profitability to create on-line access to information and learning for all individuals and businesses to promote environmental and equal opportunities benefits of broadband and ICT to make Cornwall a European Showcase of flexible and innovative working in a rural economic region IN PARTNERSHIP
Sharing our future www.objectiveone.com