Compiled by McNabb Marketing Resources 2011 NMEA Member Survey Compiled by McNabb Marketing Resources Rockport, Maine

•8 efforts to encourage response •Survey completed July 1, 2011 2011 NMEA Member Survey •Final Results •8 efforts to encourage response •170 respondents •Survey completed July 1, 2011 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 1. Please indicate which type of membership you have in the NMEA: 34.1% Dealer (58) 24.1% Trade (41) 18.2% Manufacturer (31) 12.4% Associate (21) 11.2% CMET Dealer (19) 0% Boatbuilder (0) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 2. In which region is your office located? (check one) 20.6% Southeast (35) New England 13.5% Mid-Atlantic (23) 11.8% Great Lakes (20) 10.6% Northwest (18) 9.4% Not Sure (16) 7.1% Gulf (12) 6.5% Southwest (11) 2011 NMEA Member Survey 2011 NMEA Member Survey

TOP 5 2011 NMEA Member Survey 2011 NMEA Member Survey 3. Which of the following NMEA member benefits are most important to you? TOP 5 (1) Education and professional development (MEI, CMET) (2) Standards development (2000, 0183) (3) Marine Electronics Journal (4) Networking Opportunities (5) International Outreach to make sure NMEA Training and Standards are adopted world-wide 2011 NMEA Member Survey 2011 NMEA Member Survey

4. How would you grade the NMEA in delivering these benefits to you? Very Satisfied = 5 Satisfied = 4 Somewhat Satisfied = 3 Not Satisfied = 2 Failed = 1 Marine Electronics Journal 4.1 Standards development (2000, 0183) 4.0 Marine Electronics Journal Buyers’ Guide 3.9 Education and professional development (MEI, CMET) 3.7 NMEA Convention & Expo NMEA e-mail business newsletter 3.5 Networking opportunities NMEA website 3.5 MEJ website 3.4 NMEA Product Awards International Outreach...Training and Standards adopted Opportunity to participate in regional meetings and programs 3.3 Marketing opportunities created by NMEA 3.2 Marketing tools provided by NMEA 2011 NMEA Member Survey 2011 NMEA Member Survey

TOP 5 2011 NMEA Member Survey 2011 NMEA Member Survey 5. For 2011 and 2012 please rank the top 5 benefits that you would like to see the NMEA improve upon: TOP 5 (1) Education and professional development (MEI, CMET) (2) Standards development (2000, 0183) (3) NMEA Annual Conference and Expo (4) Marketing Opportunities Created by NMEA (4) Networking Opportunities These last two options were tied. 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 6. Would you like to see the NMEA develop for its members: Yes No NMEA Presence on Facebook 42.4% 57.6% NMEA Presence on Twitter 20.0% 80.0% NMEA Presence on Linked-In 45.1% 54.9% Webinars covering topics of high interest 90.1% 9.9% Webinars on regional issues of interest 80.3% 19.7% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 7. Would you like to see the NMEA develop a membership category for boat owners in order to serve boaters and to bring them closer to NMEA members? Yes No 56.1% 43.9% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 8. If you have suggestions for other benefits you feel the NMEA should provide (but currently does not), or suggestions about how the NMEA can improve current benefits please list here. (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 9. The NMEA wishes to provide members with the strongest possible organization that supports its members and fulfills its mission. What do you believe the top priorities of the NMEA should be? Number 5 was tied. (1) Education of NMEA members (2) Advertise and market CMET, MEI and Dealer programs to boaters (3) Standards Development (4) Professional Development (5) Create more networking opportunities (5) Improve communication to NMEA members (6) Develop a strong NMEA marketing program to reach out to boating consumers (7) Education of boating public Develop the NMEA brand Develop regional meetings and regional learning opportunities (10) Provide more business management education 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 10. Future priorities: Please indicate below what you believe NMEA’s future priorities should be to best serve members. (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 11. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA Board: Communicates clearly and regularly with NMEA members Excellent or Good: 59.7% Average: 31.3% Below Average: 6.7% Failed: 2.2% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 11. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA Board: Makes wise decisions in the best interest of the NMEA and its membership Excellent or Good: 58.3% Average: 32.6% Below Average: 6.8% Failed: 2.3% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 11. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA Board: Provides strong, positive leadership for the NMEA Excellent or Good: 57.1% Average: 34.6% Below Average: 6.8% Failed: 1.5% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 11. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA Board: Communicates the financial condition of the association clearly to members Excellent or Good: 44.3% Average: 41.2% Below Average: 11.5% Failed: 3.1% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 11. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA Board: Establishes a cohesive identity to its membership and the boating public Excellent or Good: 45.8% Average: 35.3% Below Average: 13.5% Failed: 5.3% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 12. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA National Office: Does a good job of providing services to members Excellent or Good: 73.6% Average: 19.8% Below Average: 5.5% Failed: 1.1% 2007 2011 Excellent or Good 57.7% 75.7% Average 24.5% 19.1% Below Average 8.7% 4.4% Don't Know/Failed 9.1% 0.7% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 12. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA National Office: Does a good job of maintaining the NMEA.org website Excellent or Good: 75.0% Average: 23.9% Below Average: 1.1% Failed: 0.0% 2007 2011 Excellent or Good 50.0% 77.4% Average 23.8% 21.9% Below Average 13.1% 0.7% Don't Know/Failed 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 12. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA National Office: Does a good job of handling member information Excellent or Good: 78.9% Average: 17.8% Below Average: 2.2% Failed: 1.1% 2007 2011 Excellent or Good 52.2% 80.0% Average 28.5% 17.0% Below Average 7.3% 2.2% Don't Know/Failed 12.1% 0.7% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 13. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA – General: Fulfills its mission Excellent or Good: 67.4% Average: 23.9% Below Average: 8.7% Failed: 0.0% 2007 2011 Excellent or Good 57.3% 70.1% Average 29.3% 23.4% Below Average 6.7% 6.6% Don't Know/Failed 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 13. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA – General: Does a good job of supporting members Excellent or Good: 64.1% Average: 23.9% Below Average: 11.9% Failed: 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 13. How well does the NMEA function as an organization? Please give the NMEA your grade in the following areas. NMEA – General: Anticipates problems and addresses them Excellent or Good: 45.5% Average: 35.2% Below Average: 13.6% Failed: 5.7% 2007 2011 Excellent or Good 35.7% 51.5% Average 35.8% 32.6% Below Average 13.5% 12.1% Don't Know/Failed 15.0% 3.8% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 14. How could the NMEA function more effectively to serve its members? Please write in your suggestions below. (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

Does your region hold meetings? Would you like more regional meetings? 15. About NMEA Regions: Does your region hold meetings? 2007: 65.4% 2011: 47.2% Do you attend? Yes 27.5% No 72.5% Would you like more regional meetings? Yes 58.5% No 41.5% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey Do you know who your Regional Director is? Yes 51.2% No 48.8% Has your Regional Director ever called you? Yes 22.3% No 77.7% 16. How well does your Regional Director do? 2007 2011 Excellent or Good 30.5% 51.0% Average 16.5% 25.0% Below Average 6.5% 15.4% Don't Know/Failed 46.5% 8.7% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 17. About the use of the NMEA logo: Do you use the NMEA logo on letterhead, envelopes or business cards? 2007: 24.8% 2011: 37.7% Do you use the NMEA logo on your website? 2007: 38.8% 2011: 50.0% Do you provide a link from your website to NMEA.org? Yes 24.4% No 75.6% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 18. About the future: Do you expect your company’s sales in 2011 to be: >+20%: 16.8% +10: 44.5% Flat: 33.6% -10%: 3.6% <-20%: 1.5% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 19. About the future (manufacturers only): What are the most important challenges facing the marine electronics business? Please rank. (1) A market that has downsized following the recent recession (2) General economy (3) Difficulty in finding qualified technical personnel (4) Less than adequate recruitment of young people into recreational boating (5) Loss of shoreline use for recreational boating marinas and businesses (Please also see write-in responses in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 20. Enter additional challenges here: (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 21. About the future (dealers only): What are the most important challenges facing the marine electronics business? Please rank. (1) General economy (2) Competition with online stores (3) A market that has downsized following the recent recession (4) Difficulty in finding qualified technical personnel (5) Competition of large retail stores and chains Less than adequate recruitment of young people in recreational boating (7) Loss of shoreline use for recreational boating marinas and businesses (Please also see write-in responses) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 22. Enter additional challenges here: (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 23. About your company: What percentage of your marine electronics business is... Recreational: 67.33 Commercial: 26.49 What percent of your business is... deepdraft shipping? 7.95 shallowdraft commercial marine? 11.99 in North America? 82.23 international? 20.85 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 24. About your company: Is your international (export) business growing? Yes No 36.8% 63.2% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 25. About your company: What were your company’s annual sales in 2010? <1 million: 63.4% 1-3 million: 11.4% 3-10 million: 12.2% 10-50 million: 6.5% >50 million: 6.5% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 26. About the NMEA Conference: Where is the best location for the NMEA Conference? Florida: 56.9% California: 13.1% Mid-Atlantic: 12.3% Northeast: 10.8% Northwest: 6.9% 27. The location of the NMEA International Marine Electronics Conference & Expo should alternate between the East Coast and the West Coast. Yes: 78.5% No: 21.5% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 28. The NMEA International Marine Electronics Conference & Expo should have a different location each year to serve as many NMEA members as possible. Yes: 70.1% No: 29.9% 29. Should the NMEA Conference be held: Annually: 74.8% Every Other Year: 25.2% 30. Should the duration of the NMEA Conference: Maintain the current 4 day format: 56.4% Lengthen the Convention to 5 days: 4.5% Shorten the Convention to 3 days: 39.1% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 31. Programming at the NMEA Conference Indicate your top five preferences of programming: (1) Technical seminars (2) Manufacturer's product training (3) MEI, AMEI and NMEA 2000 Standards training (4) Manufacturer Seminars (5) Seminars on NMEA standards (6) Seminars geared to new products (7) Business management seminars (8) Marketing seminar (9) The business of the NMEA (10) Sponsored fishing tournament (11) Financial seminars (12) Sponsored golf tournament 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 32. About Marine Electronics Journal, please rate the magazine on the following areas: Overall Excellent or Good: 91.7% Average: 6.8% Below Average: 1.5% Failed: 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 32. About Marine Electronics Journal, please rate the magazine on the following areas: Editorial content Excellent or Good: 87.0% Average: 10.6% Below Average: 1.2% Failed: 1.2% 2007 2011 Excellent or Good 77.8% 86.8% Average 15.7% 10.9% Below Average 3.0% 1.6% Don't Know/Failed 3.5% 0.8% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 32. About Marine Electronics Journal, please rate the magazine on the following areas: Accuracy of info 2007 2011 Excellent or Good 77.3% 86.9% Average 15.2% 12.4% Below Average 3.0% 0.8% Don't Know/Failed 4.6% 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 32. About Marine Electronics Journal, please rate the magazine on the following areas: Mix of Articles Excellent or Good: 83.0% Average: 14.7% Below Average: 2.3% Failed: 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 32. About Marine Electronics Journal, please rate the magazine on the following areas: Design Excellent or Good: 80.8% Average: 17.7% Below Average: 1.5% Failed: 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

Level of technical content 32. About Marine Electronics Journal, please rate the magazine on the following areas: Level of technical content Excellent or Good: 77.6% Average: 20.0% Below Average: 2.4% Failed: 0.0% 2007 2011 Excellent or Good 68.1% 77.4% Average 21.7% 21.1% Below Average 7.1% 1.6% Don't Know/Failed 3.0% 0.0% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 33. What suggestions would you make on how the Marine Electronics Journal could improve and better serve NMEA members? (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey Yes No 44.4% 55.6% 34. The Marine Electronics Journal publishes one edition each year for the boating public—the Buyer's Guide. Should MEJ publish additional issues intended for the boating public? Yes No 44.4% 55.6% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey Yes No 42.6% 57.4% 35. In 2010, the Marine Electronics Journal published an international issue as the Nov/Dec issue, which was distributed at the METS trade show in Amsterdam as well as to all subscribers of MEJ. Does the international promotion of the NMEA and NMEA members help your company? Yes No 42.6% 57.4% 2011 NMEA Member Survey 2011 NMEA Member Survey

2011 NMEA Member Survey 2011 NMEA Member Survey 36. Any final suggestions? Please write any final suggestions you have on how the NMEA can better serve your company. (survey responses to this open question are available in a separate document) 2011 NMEA Member Survey 2011 NMEA Member Survey

Compiled by McNabb Marketing Resources 2011 NMEA Member Survey Compiled by McNabb Marketing Resources Rockport, Maine