Communication Channels The medium is the message. -Marshall McLuhan 11/20/2018

1. The SMCR Selection Model Are needs of the sender compatible with the attributes of the intended message? Are the messages sent compatible with the channels used? Are the sender’s needs compatible with the channels used? Are the messages compatible with the receivers’ needs? Are the channels utilized compatible with the receivers’ needs? 11/20/2018

2. Implications Most effective knowledge-sharing occurs face-to-face Some channels focus more attention on the message, others on the people Different channels require different skills Writing fosters critical thinking Speed often trumps completeness 11/20/2018

Implications cont. Channel choices affect power relationships Different channels fill particular niches Channel choices send symbolic messages Senders & receivers often evaluate channel effectiveness in different ways 11/20/2018