2017 Program Marks the 5th year that VOSS Water will be helping to raise awareness and support for VOSS Foundation’s mission: VOSS Foundation’s MISSION: “Dedicated to providing access to clean water, sanitation and hygiene as a means to enable community-driven development in Sub-Saharan Africa.”

The Work and Impact of VOSS Foundation Since its inception in 2008, Voss Foundation has funded 150 water access points and 467 sanitation facilities in the Democratic Republic of the Congo, Ethiopia, Kenya, Liberia, Mali, Swaziland, and Uganda Changing the lives Of over 100,000 people

2016 “31 Days”- Strong Consumer Engagement Delivered +300% vs. “# of Likes” Goal (20,000) Over 62,800 “Likes” during 4 week+ campaign period

2016 “31 Days” Display Examples

2017 Program- Now You Can Make a Difference

“Help VOSS Build a Well” theme Mid March – late April Components: 2017 “31 Days” Program “Help VOSS Build a Well” theme Mid March – late April Components: Impact Merchandising + POS Sizable Social Media/PR effort Trade Incentive: Voss Gift Cards Our “Ask”s Retailer: Display, Case-load in Sales: 2+ chains (33-50% of stores) Consumer: scan, learn, share (option to donate) 3/22-4/22 , World Water Day to Earth Day

Compelling Merchandising and POS Dimensional – Wide Case Card Case Hanger Card Modular “L” Stackers Dangler Racks Cooler Cling

Social Media Impressions 2017 Program- Huge Social Media, Well Funded PR Showcase work of Voss Foundation and Well initiatives Estimated 2MM Social Media Impressions 21MM Potential Media Impressions* (2014)

‘17- Distributor Engagement 3/22-4/22 , World Water Day to Earth Day ‘17- Distributor Engagement Donation in Distributor name Distributor “pledge” to hit Period goals Voss Sales will make donation on behalf of Distributor To Voss Foundation Tracking “Progress” Board Option: Allow Employees to Participate $1 min. Donation Receive “I made a difference” droplet Post on Banner/Board

Key Timing In Market: Mid March – end April Merchandising/POS Order early December In Warehouse end January At Distributors mid February