BP Centro Objectives and Policies Christina Brehme Cécile Rozuel Evelyn Wee

Agenda Mission Statement Values and Ethics Economic Goals Governments Long Term Organizational Objectives Short Term Organizational Goals Attitude Toward Change Policies

Mission Statement We are dedicated to providing high quality products and services to our customers 24 hours a day, 7 days a week, 365 days a year. We are involved in the real estate business and aim to develop a concept of shopping complex through European countries.

Values and Ethics Respect for Human Rights, Protection of the natural environment, Fairness and honesty in human relationships, High quality standards, Customer and employee satisfaction, Develop a strong brand image.

Main Economic Goals Serve the emerging markets Create brand recognition Gain market share Objectives for both Finland (step 1) and Russia and Baltic countries (step 2).

Governments Ensure good relationships with both national and local governments, Comply with work legislation and legal requirements, Be fair, direct and adaptable to the political environment we are working in.

Long Term Organizational Objectives Define and promote the BP Centro corporate culture. BP Centro will become the regional center of excellence within 5 years. Develop training centers in Finland for future managers involved in implementing the concept in Russia and the Baltic countries.

Short Term Organizational Goals (1) Think global (American vision to develop the concept worldwide), Act local (adapt the management style to the local culture and hire local junior managers), Official language: English (but bilingualism is the rule), Fight discrimination (Equal Employment Opportunities and Affirmative Action).

Short Term Organizational Goals (2) Build a strong corporate culture, Build long-term relationships and enhance efficient communication and collaboration with franchisees, Encourage communication among district managers teams, Guarantee effective customer service 24/7 and 365 days a year.

Attitude Toward Change To set up the company’s reputation, need for some stability and landmarks, Be on the edge of change in terms of quality management, Adopt a proactive attitude toward change on a long term view.

Policies (1): Accountability To Stakeholders Relationship management (coordinate relationships with stakeholders to avoid prejudicial activities to environment and the community). Impact assessment to evaluate the consequences of business activities on people (proactive approach).

Policies (2): Relationships With Employees Employee empowerment Reward excellence through bonuses or share options Always get the best person for the job, from within if possible Make sure individual goals match corporate goals Provide possibilities to balance work life and family life

Policies (3): Internal Structure Favor constant tapping of upcoming technology to: minimize labor cost develop a HRIS to enhance communication and improve efficiency of information sharing Build a team-oriented organization and participative environment Outsourcing when feasible

Policies (4): Monitoring, Controlling Measure results regularly against set goals and re-evaluate goals if necessary Benchmark regularly for continuous improvement Encourage structured feedbacks Organize internal auditing

Conclusion Emphasize on corporate culture Build excellence using edge-cutting technology and state-of-the-art HRM methods Adapt to the needs and environment