A FIRESIDE CHAT BRANDING, RECRUITMENT MARKETING, CANDIDATE EXPERIENCE NAHCR A FIRESIDE CHAT BRANDING, RECRUITMENT MARKETING, CANDIDATE EXPERIENCE ANDREA LAMPERT & JOE SHAKER, JR

THE RIGHT MESSAGE THE RIGHT MEDIA THE RIGHT EXPERIENCE NAHCR

STANDARDIZE THE EXPRESSION 1 THE BRAND JOURNEY DEFINE THE VALUE What is it that we have to offer that makes us unique? WALK THE TALK Live into the perception you want to reinforce 4 2 PAINT THE PICTURE Create attractive, credible, and distinctive communications that appeal to best-fit talent STANDARDIZE THE EXPRESSION Communicate consistently enterprise-wide 3 NAHCR

EMPLOYER BRAND 31,000+ Employees 4,350 Physicians NAHCR

EMPLOYER BRAND NAHCR

THE PASSIVE CANDIDATE NAHCR

JOB DISTRIBUTION BRANDING SOURCING Create integrated, multi-pronged media plan reflective of: Programmatic Industry/Niche branding Location branding Sourcing tools Event Marketing Proposed Channels: Job Aggregators Industry/Niche sites Search Engine Marketing Social Media Behavioral Marketing JOB DISTRIBUTION BRANDING SOURCING

DEPLOY CONTENT The Candidate Awareness Journey VISIT GLASSDOOR FOLLOW COMPANY PAGE ON LINKEDIN READ BLOG SEE TWEET READ EMPLOYEE TESTIMONIALS VISIT CAREERS PAGE REGISTER FOR TALENT NETWORK APPLY CLICK ON EMAIL REGISTER FOR EVENT CLICK ON EMAIL ATTEND EVENT NAHCR SOURCE: https://blog.beamery.com/content-marketing-for-recruitment/

RECRUITMENT MARKETING PLAN NAHCR

THE WAY TO GET STARTED IS TO QUIT TALKING & BEGIN DOING THE CANDIDATE EXPERIENCE “ THE WAY TO GET STARTED IS TO QUIT TALKING & BEGIN DOING NAHCR

RECRUITMENT TECHNOLOGY NAHCR

THINKING OUTSIDE THE BOX NAHCR

THE FUTURE OF RECRUITING NAHCR

THANK YOU NAHCR