Great by Choice - Summary Team 3 – Paige Adams, Laura Freeman, Hayley Jacobs, Daniel Lawson, Gage Mitchell, Haley Smith

10xers: What defines them Beat industry index by at least 10x Don’t complain and they don’t blame Display the following leadership characteristics: Fanatic Discipline Empirical Creativity Productive Paranoia Gage 10xers: What defines them

20 Mile March (Fanatic Discipline) Clear Performance Markers Self-imposed constraints Tailored to the enterprise and its environment Largely within the company’s control “Goldilocks” time frame Designed and self-imposed by the enterprise Achieved with great consistency Hayley 20 Mile March (Fanatic Discipline)

Fire Bullets, then Cannonballs (Empirical Creativity Based on actual facts and tests Needs to be tested before entering the market Bullet = low cost, low risk, low distraction Nike ID Make sure your cannonballs are calibrated Paige Fire Bullets, then Cannonballs (Empirical Creativity

Leading above the Death Line (Productive Paranoia) Key Dimensions: Build Cash reserves and buffers Bound risk: death line, asymmetric, and uncontrollable Zoom in, then zoom out Dan Leading above the Death Line (Productive Paranoia)

Return on Luck Four possible scenarios: Great return on good luck Poor return on good luck Great return on bad luck Poor return on bad luck Luck (good or bad) is non-discriminatory It goes both ways for all types of companies Haley Return on Luck