International SEO for entrepreneurs Alexander van Aken PhD Yuko Fujinuki (Fujico) https://webguru.co.jp/

Alexander van Aken PhD biochemistry University of Sussex 2002-2006 Postdoctoral researcher and teaching fellow 2006-2011 Oban Multilingual Brighton 2010 – 2014 Started Soecken in 2011 in the Netherlands Head marketing Vision Direct Amsterdam 2013-2014 Innovative Language Tokyo since 2014 Consultant with Brandfirm Amsterdam 2013 – 2017 Webguru from 2015

Starting a new website Technical aspects Nice design Create “good” content Social media promotion Get some backlinks Technical aspects Hreflang tags Google Search Console international targeting International keyword research Content localization Internal competition between subdomains Competition between multiple language pages

Real case studies of problems with international SEO

Internal competition with international subdomains Yamaha case study with SEMrush

34 subdomains https://jp.yamaha.com/ https://kr.yamaha.com/ https://mx.yamaha.com/ https://my.yamaha.com/ https://nl.yamaha.com/ https://no.yamaha.com/ https://pl.yamaha.com/ https://pt.yamaha.com/ https://ro.yamaha.com/ https://ru.yamaha.com/ https://se.yamaha.com/ https://sg.yamaha.com/ https://th.yamaha.com/en/ https://th.yamaha.com/th/ https://tr.yamaha.com/ https://tw.yamaha.com/ https://uk.yamaha.com/ https://usa.yamaha.com/ https://vn.yamaha.com/ https://asia-latinamerica-mea.yamaha.com/ https://at.yamaha.com/ https://au.yamaha.com/ https://au.yamaha.com/en/support/new_zealand/ https://br.yamaha.com/ https://ca.yamaha.com/en/ https://ca.yamaha.com/fr/ https://ch.yamaha.com/ https://cz.yamaha.com/ https://de.yamaha.com/ https://dk.yamaha.com/ https://es.yamaha.com/ https://europe.yamaha.com/ https://fr.yamaha.com/ https://hu.yamaha.com/ https://id.yamaha.com/ https://in.yamaha.com/ https://it.yamaha.com/

Thanks your analysis about our web site. I checked it again. I think making similar some pages into one page and the same URL is difficult. Because we need each page and each URL. And our CMS is managing these rule of URL. Anyway thank your thinking about our web site. When we need better rank of google I'll ask you. Opportunities for entrepreneurs Big companies make mistakes and.....are not solving them Do competitor analysis and find out where competitors are dropping the ball Do the analysis first, don’t just start

SEMrush Strengths What keywords a website is ranking for Detect internal competition of keywords Who are your online competitors Which websites rank for a certain keyword Keyword data for 130 countries

SEO dashboard Strength Measure keyword rankings daily Determine internal competition between landing pages Similar features as Pi Datametrics Fixing internal competition Canonical tags, changing content/on-page SEO, 301-redirects

CognitiveSEO Strenghts Complete overview of backlinks to your site Detection of bad links Quality of backlink profile Spy on competitors

Keyword research gone wrong Content performance score CognitiveSEO

Google Search Console Strenghts Feedback direct from Google about technical issues Setting for international targeting Sitemap submission Search traffic data

https://fbs.com/ <link href="https://fbs.com" rel="canonical">

Google Analytics Strenghts Monitor organic traffic Monitor traffic to individual landing pages Compare periods of organic traffic

Screaming Frog Strenghts Complete crawl of all pages on website Complete overview of important SEO elements, e.g. page titles Internal link structure Sitemap generation

Analyze the competitive landscape Use the right tools for your SEO Take home messages Analyze the competitive landscape Use the right tools for your SEO Think carefully about the structure of your site(s) Use native speakers with an understanding of search for keyword research and localization of content Presentation will be made available on https://webguru.co.jp/webguru-events/