Design Year 11 Making the Leap

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Presentation transcript:

Design Year 11 Making the Leap Product Evolution Product Evolution Products Naturally Change over time. Small improvements can gradually adapt the design of the product so that after a while it is very different to how it started but has never had a MAJOR redesign These small changes can be driven by: new technology, improved production methods, style and fashion, problems with the old model etc.

Design Year 11 Making the Leap Product Evolution Using a product of your choice produce a 1000 word study which chart its evolution over the past 50-100 years. How has the product adapted? Why has it had to adapt? Consider the following drivers of change: new technology, improved production methods, style and fashion, problems with the old model, social and economical influences etc. Include: a push and pull analysis of your product as well as a visual timeline

Technology Push Market Pull Advances in technology are used to produce new products. Inspiration for new products comes from research and development labs. An innovation based upon a new invention and a perceived market need. Market Pull Inspiration for new products often comes from the needs of society, market research improves products, brand loyalty, “have to have one” psychology. An innovation based upon market pull has been developed by the Research & Development function in response to an identified market need, fashion or trend.

Obsolescence Planned Obsolescence A product is no longer working or useful. Obsolete Consumer demand leads to the production of new products Planned Obsolescence A Manufacturer deliberately minimises the ‘life’ of a product to maintain sales of future products – Planned obsolescence = Built in obsolescence

Pull Push Analysis Mobile Phones Motor car Technology Push Market Pull What features have been demanded by the Target Market, that have then had to be invented and led to new products What new technologies have been invented that have led to new products being released. Motor car Technology Push Market Pull