INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE BEST PRACTICES IN CHANGE COMMUNICATIONS Day 4: February 22, 2017 www.continue.uOttawa.ca

CHANGE COMMUNICATIONS Strategic Communications CHANGE COMMUNICATIONS Change Management

WORDS SYMBOLS BEHAVIOURS

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PROVIDE OPPORTUNITIES TO CREATE SHARED MEANING

VERY GREAT CHANGE STARTS FROM VERY SMALL CONVERSATIONS, HELD AMONG PEOPLE WHO CARE Margaret Wheatley

HOW DOES WHERE WE’RE GOING FIT WITHIN THE STORY OF WHO WE ARE?

FAVOUR PULL OVER PUSH

IF I CAN’T GIVE YOU CONTENT I’LL GIVE YOU CONTEXT

WHY? WHAT IS CHANGING? WHAT IS STAYING THE SAME? WHAT IS EXPECTED OF ME? Red – Break Something

MAIN 3 PITFALLS TO AVOID

#1 23

#2 THE SINGLE BIGGEST PROBLEM WITH COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE George Bernard Shaw

#3

THE INVITATION 26

GUEST SPEAKER Kim Hansen Director, Corporate Communications Payments Canada