Sports Category: % of Total Minutes Viewed Online

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Presentation transcript:

Sports Category: % of Total Minutes Viewed Online Within The Digital Realm, A Vast Majority Of Time Spent Online With Sports Content Is Through TV-Branded Platforms Sports Category: % of Total Minutes Viewed Online 2017 P2+ P18-34 Note: “All The Rest” reflects non-premium TV-related websites like USA Today Sports, SB Nation, Scout.com, Reddit Sports, Deadspin.com, Big Lead Sports, etc Source: comScore MediaMetrix, multiplatform media trend data, January-December 2017; comScore-defined sports category vs. custom created Sports TV Branded Website subcategory which includes digital platforms such as ESPN.com, Fox Sports, CBS Sports & NBC Sports.