COMPUTER APPLICATIONS I OBJECTIVE 3.02 Understand Business Publications 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 1. The Chamber of Commerce assists local businesses in securing guest speakers for classroom presentations. What is the most appropriate publication choice for information that highlights the topics of expertise and background data on each speaker? A Brochure B Business card C Illustration D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 2. Which design principle is illustrated by the font scheme below? Major headings – 14 pt Arial font • Subheadings – 12 pt Cambria font • Body text – 11 pt Calibri font A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 3. First National Bank created a publication that explains the different types of interest-bearing savings plans. It includes information on IRAs, 401(k)s, CDs, and money market accounts. This is an example of which type of publication? A Brochure B Flyer C Letterhead D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 4. Moore High School FBLA plans to announce the new officers’ names and positions, summarize the previous weekend’s fundraising event, and promote the upcoming visit to the nursing home. What is the most appropriate publication choice for this information? A Brochure B Business card C Flyer D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 5. Zack is introducing himself to the local chamber of commerce in hopes of drumming up new customers and getting his name known as a teacher. What is the most appropriate publication choice that will provide Zack’s contact information? A Business card B Brochure C Letterhead D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 6. A brochure has been created for the business department at a local high school. The title text is keyed in 14 point, bold, black, and Arial font. The body text is keyed in the same style as the title text. This is an example of: A effective use of proximity/unity. B effective use of repetition/consistency. C ineffective use of proximity/unity. D ineffective use of repetition/consistency. 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 7. The DataMax Company wants to educate the public about the design and highlight the features of its newest product at an upcoming trade show. What is the most appropriate publication choice for this information? A Brochure B Business card C Letterhead stationery D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 8. A newsletter is created for a local church. The headings are all keyed in 14 pt Arial and the body is keyed in 12 pt Times New Roman. This is an example of which design principle? A Alignment B Proximity/unity C Repetition/consistency D White space 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 9. Juan determined that attendees at an ice hockey game typically enjoy listening to rock music and fast-food restaurants. Which characteristic of the target audience has Juan identified? A Age B Educational background C Group membership D Interests 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 10. A flyer used to advertise the prom is created in which the location, date, time, and cost are centered. This is an example of which design principle? A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 11. A brochure is created to explain the benefits of a new product. The headings, body, and graphics are positioned within extremely wide margins. This is an example of which design principle? A Alignment B Contrast C Proximity/unity D White space 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 12. Jack carefully placed photographs of the different animals he saw in Yellowstone National Park next to the blocks of text he wrote describing them. This is an example of which design principle? A Alignment B Consistency C Contrast D Proximity 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 13. A brochure is created by the Rotary Club about its participation in the Labor Day Parade that includes five similarly formatted digital pictures. This is an example of which design principle? A Alignment B Contrast C Proximity/Unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 14. Jay chose images that were all photographic for his publication. This is an example of which design principle? A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 15. Jan created an informational booklet on school clubs and activities. This is an example of which type of publication? A Agenda B Brochure C Flyer D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 16. The FBLA secretary created a publication to display the date, time, and location of the next meeting. This is an example of which type of publication? A Brochure B Flyer C Letterhead D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 17. White and black, light gray and dark blue, and red and white are examples of which design principle? A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 18. Placing text boxes at the top and in the margins of a publication is an example of POOR use of which design principle? A Alignment B Consistency C Proximity D White space 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 19. The use of white font on dark stationery is an example of which design principle? A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 20. The use of black font on a peach colored page is an example of which design principle? A Alignment B Contrast C Proximity/unity D Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 21. In Figure 1, the text boxes at the top and the bottom illustrate which design principle? A) Alignment B) Balance C) Contrast D) Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 22. In Figure 3, the text in the middle is an example of which design principle? A) Alignment B) Balance C) Contrast D) Repetition/consistency 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 23. Scenario 13: A design team is creating a publication for the Twisted Stitcher clothing store. The store features original and custom-tailored apparel A design team is developing a publication for a personalized clothing business. The publication will be distributed monthly to members of the Twisted Stitchers sewing club to highlight upcoming events and sewing tips. What is the most appropriate publication choice for this information? A Brochure B Business card C Flyer D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 24. A design team is creating personalized publications for each business associate in a clothing store. Each publication will include contact name, phone number, and email address. This is an example of a: A brochure. B business card. C flyer. D newsletter. 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 25. In Scenario 13, what color scheme should the design team use for the company letterhead? A Light green stationery with dark blue font B Light yellow stationery with white font C Purple stationery with purple font D Yellow stationery with mint green font 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 26 In Scenario 13, what graphic should the design team use on the letterhead and the business cards? A Digital picture of a man in a tuxedo B Digital picture of a voting ballot C Image that symbolizes freedom D Image that symbolizes justice 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 27. Scenario 10: A publication is being planned to entice people to visit a new exhibit at the NC Museum of Natural History about fun and exciting activities in the Appalachian Mountains. In Scenario 10, the team wants to inform the public about how the Appalachian Mountains were formed, the varieties of plants and animals that live in the mountain range, its total distance, and its namesake. What is the most appropriate publication choice for this information? A Brochure B Business card C Flyer D Newsletter 11/22/2018 Created by Flora Elliott

Created by Flora Elliott 28. In Scenario 10, the team wants to inform the public about the new exhibit including the dates and times the museum will be open and the cost of admission. What is the most appropriate publication choice for this information? A Brochure B Business card C Flyer D Newsletter 11/22/2018 Created by Flora Elliott

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