Sample timeline and editorial calendar Create your own Choosing Wisely® campaign with this sample editorial calendar and timeline. The year-long snapshot helps you picture how the toolkit materials can be used in your intranet or newsletter, email or blog post, or Twitter. Be sure to review the Sample Campaigns tip sheet before starting your timeline and editorial calendar. To get started, choose from the following three campaign options: simple, basic or robust. The articles, tip sheets, visuals and micro-blog content are scheduled to publish when they may be most useful. We recommend a steady stream of content for employees and families using a mix of online, print and social media. Your sample calendar is delivered in PowerPoint so that you may customize it and update it as needed. Continue to plan by reading all employer materials, found at http://www.nbch.org/choosing-wisely-employer-toolkit. All employee materials, including tip sheets, articles and more, are at http://consumerhealthchoices.org/for-employees. 11/21/2018

Simple Campaign Introductory email Send the article “Getting better care: what you need to know and do” along with a link to the Consumer Reports employee website at http://consumerhealthchoices.org/for-employees. 11/21/2018

Basic Campaign Online resources Create a Choosing Wisely page on your intranet or benefits website. Post PDFs and link to the Consumer Reports employee website at http://consumerhealthchoices.org/for-employees. Be sure to also post the Consumer Reports’ Choosing Wisely introduction video to your intranet and benefits websites. Mentions Add mentions of your new Choosing Wisely page to your annual enrollment guide and new hire materials. Article series Publish three to five of the Choosing Wisely toolkit articles to create your own series. Use your blog, newsletters, intranet news or other vehicles. Long articles Short articles Getting better care: what you need to know and do Four things that would surprise you about health care More equals better? Not when it comes to your health Three reasons to take a notepad to your next doctor visit Choosing Wisely: new resources and new information for your and your family’s health New resources for your and your family’s health Three health care treatments you may not need Caring for others: tips to help you and your loved ones Getting the most out of your preventive care The National Business Group on Health Communication Toolkit has additional articles for your series. Find the materials online at www.helpyouremployeeshealth.com. 11/21/2018

Robust Campaigns Landing page Create a Choosing Wisely page on your intranet or benefits website. Post PDFs and link to the Consumer Reports employee website at http://consumerhealthchoices.org/for-employees. Be sure to also post the Consumer Reports’ Choosing Wisely introduction video to your intranet and benefits websites. Mentions Add a mention of your new Choosing Wisely page to your annual enrollment guide. Visual aids Use the “Introducing Choosing Wisely” PowerPoint to add detailed materials to your new hire orientation, annual enrollment meetings or to create a video for your website. Article series Publish three to five of the Choosing Wisely toolkit articles to create your own series. Use your blog, newsletters, intranet news or other vehicles. See slide 3 for a full list of titles. Meetings and feedback Gather feedback from employees about the campaign and do additional education based on their input. 11/21/2018

Visual timeline MO 1 MO 2 MO 3 MO 4 MO 5 MO 6 MO 7 MO 8 MO 9 MO 10 Article [title] Video Consumer Reports’ Choosing Wisely introduction video Tweets Article [title] Tweets Article [title] Tweets Article [title] Tweets Article [title] Tweets Article [title] Tweets MO 1 MO 2 MO 3 MO 4 MO 5 MO 6 MO 7 MO 8 MO 9 MO 10 MO 11 MO 12 Article [title] Tweets Article [title] Tweets Article [title] Tweets Article [title] Tweets Article “Getting better care: what you need to know and do” Tweets [title] Article [title] Tweets February 2013 Choosing Wisely Employer Toolkit

Editorial calendar Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 General Launch landing page for campaign Communications Blog post (featuring Choosing Wisely article or Consumer Reports' tip sheet) Tweet Visual Choosing Wisely PPT 11/21/2018

Editorial calendar Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Communications Blog post (featuring Choosing Wisely article or Consumer Reports' tip sheet) Tweet Meeting Gather feedback from employees on campaign 11/21/2018