Digital crowdfunding Alex Day, Director, theBigGive.org.uk @Big Give / info@thebiggive.org.uk

What is “digital crowdfunding”? Digital = online Crowdfunding = “It’s a simple idea: if many people contribute small amounts, even costly projects can happen.” (Nesta) Donations-based crowdfunding Rewards-based crowdfunding Equity-based crowdfunding Community shares Lending-based crowdfunding Lots of platforms available! Earliest example: Statue of Liberty plinth was paid for with public subscriptions in 1885 Explain top two models only Lots of platforms available - including the Big Give, one of many!

About the Big Give The Big Give’s mission is to provide a platform (theBigGive.org.uk) to promote causes and inspire people to give. We achieve our mission through: Online match funding campaigns. Showcasing charities and their projects. Providing services which help connect charities, their supporters and philanthropists. Explain the Big Give history Explain slide

Why match funding? Projects / Charities / Organisations Donors / “The Crowd” Most crowdfunding platforms when being used by charities bring those two audiences on the right together. Different models of crowdfunding offer different relationship these two audiences

Why match funding? Charities Match funder Donors Big Give introduce a third audience (match funders e.g. Trusts / Corporates / HNWI) and Big Give sit at the meeting place for all of these three. A formula that’s helped us raise over £82m for more than 2,800 charity projects since 2008

Available at: theBigGive.org.uk/match-funding

84% more likely to give if match offered. 1 in 3 give more. Why match funding? Charities Average charity received £9,514 in match funding in our Summer Give 2016 campaign 96% charities report gaining new donors & 53% say current supporters gave more Match funder Donors Bringing these three entities together in a time-limited fundraising campaign is very powerful Explain the relationship between all three entities 84% more likely to give if match offered. 1 in 3 give more.

Our match funding campaigns 1. Applications 2. Match funding secured 3. Marketing 4. “Double Donations” Charities Charities Charities Charities Match funders Explain match funding process Overview of timelines Donors Donors

Our match funding campaigns Summer Give Championed by the Childhood Trust Registered charities alleviating the effects of child poverty in London 2016 Average charity size = £880k income 2016 = 25 charities supported / £540k raised Christmas Challenge (our ‘flagship’ campaign) Multiple Champions Launches on #GivingTuesday Open to all registered charities income >£25,000 2016 = 332 charities / £7.3m raised “The Pledge” Match Fund Model Match fund doubles Online Donations Pledges + Champions Explain match funding model

Key lessons learned - as a funder Match funding is an effective tool for supporting charities Time-limited / Themed campaigns focus attention Ensure there is “skin-in-the-game” for the charities supported and help them make the most of the opportunity Scale = momentum

Key lessons learned - as a fundraiser “Doubling donations” very successful at mobilising support Make the most of your backers Set realistic targets - prove the concept and build on it

How you can get involved Tell your constituents about our match funding campaigns - Summer Give / Christmas Challenge 2017 Setup your own fund in the Christmas Challenge 2017 A London’s Giving campaign - 2018? Keep in touch with us! @BigGive / info@thebiggive.org.uk